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Retail Stories

Retail

The Time Is Right For ampm Sponsorships

The Time Is Right For ampm Sponsorships

C-store chain brings brand to life via partnerships with the Los Angeles Dodgers, San Francisco 49ers and Seattle Mariners

Retail

Lidl Takes The Lid Off New Sponsorships

Lidl Takes The Lid Off New Sponsorships

German supermarket chain sponsors Taste of Charlotte to promote U.S. launch with additional deals expected to follow

Sponsor Profile

Inside REI’s Sponsorship Strategy

Inside REI’s Sponsorship Strategy

Outdoor goods retailer sponsors Timber! Outdoor Music Festival and other properties to bring its brand to life

Sponsor Profile

How Zappos Has Found Sponsorship To Be A Good Fit

How Zappos Has Found Sponsorship To Be A Good Fit

A look at the retailer’s nontraditional approach to sponsorship including the Zappos Porta-Party and Friends with Benefits Road Show

Sponsor Profile

How Uncle Ray’s Has Found Success With Minor League Baseball

How Uncle Ray’s Has Found Success With Minor League Baseball

MiLB partnership helps drive a nearly 15 percent increase in year-over-year dollar sales for upstart potato chip brand

Strategy

Dean & DeLuca Develops A Taste For Sponsorship

Dean & DeLuca Develops A Taste For Sponsorship

Gourmet food retailer partners with PGA Tour, Tribeca Film Festival and other properties to build its profile on the global stage

Category Update

Retailers Go Shopping For New Sponsorships  

Retailers Go Shopping For New Sponsorships  

Lowe’s, Bass Pro Shops and other retailers increase use of sponsorship to drive store traffic and engage employees

Pro Sports

The Most Active Companies And Categories Sponsoring Rugby

The Most Active Companies And Categories Sponsoring Rugby

Retail is the most active non-endemic category sponsoring rugby, while Coke is the most active non-endemic sponsor

Retail

Supermarkets Go Shopping For New Sponsorships

Supermarkets Go Shopping For New Sponsorships

Supermarkets increase use of sponsorship to offset competition from dollar stores and other national retailers

Retail

Ace In The Hole: Ace Hardware Partners With The PGA Tour 

Ace In The Hole: Ace Hardware Partners With The PGA Tour 

After years of conversations, hardware chain partners with pro golf tour to gain business from tournaments and other small businesses

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