Subscribe Today for Unlimited Access

Telecommunications Stories

Telecommunications

Cricket Wireless Expands Sponsorship Portfolio

Cricket Wireless Expands Sponsorship Portfolio

Prepaid wireless provider partners with House of Blues Entertainment and The Color Run as it expands its brick and mortar footprint

Sponsor Profile

How O2 Is Using Sponsorship To Prevent Customer Churn

How O2 Is Using Sponsorship To Prevent Customer Churn

Wireless services provider doubles down on customer perks as part of 10-year extension of London’s O2 Arena

Telecommunications

How AT&T Is Using Sponsorship To Reward Customers

How AT&T Is Using Sponsorship To Reward Customers

Telecommunications giant leverages Live Nation partnership to reward customers with presale ticket offers

Category Update

DirecTV Finds The Time Is Now For Sponsorship

DirecTV Finds The Time Is Now For Sponsorship

Pay TV provider sponsors New York Comic Con on behalf of soon-to-be-launched streaming video service

Telecommunications

Frontier Communications Blazes New Sponsorship Trail

Frontier Communications Blazes New Sponsorship Trail

Telco uses college athletics, country music and bull riding to support growth ambitions in wake of Verizon wireline acquisition

Category Update

Inside The Evolving Telecommunications Category

Inside The Evolving Telecommunications Category

Companies double down on sponsorship to satisfy consumers’ growing thirst for content

Telecommunications

Portfolio Overviews Of The Four Major U.S. Wireless Service Providers

Portfolio Overviews Of The Four Major U.S. Wireless Service Providers

Sponsorship spending and the biggest deals on behalf of the four major players in the wireless services category

Sponsor Profile

Alcatel Onetouch Calls Up New Sponsorships

Alcatel Onetouch Calls Up New Sponsorships

Mobile phone maker increases North American marketing spend fivefold, with sponsorship playing a key role

Telecommunications

Category Update: Telecommunications

Category Update: Telecommunications

Sponsorship spending, biggest deals and portfolio activity of the four major U.S. wireless service providers

Activation

How AT&T Is Celebrating Its 30th Year With The PGA Tour

How AT&T Is Celebrating Its 30th Year With The PGA Tour

Telco uses fan-created content to bring millennials closer to the game

Displaying results 1-10 (of 49)
  < 1 2 3 4 5  >