Restaurant Stories

Category Update

What’s On The Menu For Quick-service Restaurant Sponsorships

What’s On The Menu For Quick-service Restaurant Sponsorships

Fast-food chains compete across traditional segments, use partnerships to push specialties

Category Update

Sub Category: Sandwich Chains Stack Up New Sponsorships

Sub Category: Sandwich Chains Stack Up New Sponsorships

National restaurant brands sign host of national and local deals in 2010

Results

Sponsorship Pays The Bill At P.F. Chang’s

Sponsorship Pays The Bill At P.F. Chang’s

P.F. Chang’s drives business from runners through marathon sponsorship activation

Who Does What

Sponsorships Grow Along With Menus At Quick-service Chains

Sponsorships Grow Along With Menus At Quick-service Chains

Key activations, evaluation criteria and decision-maker contacts for the category’s largest sponsors

In Depth

Why McDonald’s Has Adopted A New Approach To Sponsorship Activation

Why McDonald’s Has Adopted A New Approach To Sponsorship Activation

McDonald’s reengineers how it activates its global sponsorships in light of dramatic changes in the way consumers interact with information and each other

Seeking Deals

Denny’s Orders Up Music Sponsorship; Sports and Kids Deals May Be On Menu

Denny’s Orders Up Music Sponsorship; Sports and Kids Deals May Be On Menu

Denny’s may be in the market for more music and sports sponsorships, as well as first-time deals with children’s properties

Strategy

Burger Chain Puts In Order For More Sponsorships

Culver’s bolsters regional sponsorship portfolio with new college and pro sports deals to drive customers to its restaurants

In Depth

Top Sponsors List: Who Spent What In ’07

Sponsorship’s bigspenders IEG SR’s annual ranking of the largest U.S.-based sponsors

Who Does What

Fast Food Chains Add More Sponsorships To Menu

Key activations, evaluation criteria and decision-maker contacts for the category's most active sponsors

ACTIVATION

Chic-fil-A Revamps College Football Activation To Make Bigger Impact

Chick-fil-A chooses to take college football promo in new direction after successful ’04 leveraging effort

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