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Consumer Electronics Stories

Consumer Electronics

How TCL Is Using Sponsorship To Elevate U.S. Positioning

How TCL Is Using Sponsorship To Elevate U.S. Positioning

Chinese TV upstart partners with Minnesota Timberwolves, Rose Bowl and other properties to build visibility in the U.S. market

Sponsor Profile

Toshiba And AEG Expand Partnership Across The U.S. And Europe

Toshiba And AEG Expand Partnership Across The U.S. And Europe

Toshiba Global Commerce Solutions heightens investment in sports via partnerships with AEG venues in Berlin, Los Angeles and London

Action Sports

IEG Research: The Most Active Companies Sponsoring Action Sports

IEG Research: The Most Active Companies Sponsoring Action Sports

GoPro is by far the most active sponsor of action sports with Anheuser-Busch and Samsung tied in a distant second

Consumer Electronics

Hewlett-Packard Sprouts New Sponsorships

Hewlett-Packard Sprouts New Sponsorships

Technology giant partners with county fairs, music festivals and comedy tours to demonstrate new 3D scanning product

Consumer Electronics

Harman Turns Up The Volume With The NBA

Harman Turns Up The Volume With The NBA

Audio company supports league sponsorship with team deals and player endorsements, with additional deals to follow

Consumer Electronics

Klipsch Cranks Up The Sponsorship Volume With Rock Hall Of Fame

Klipsch Cranks Up The Sponsorship Volume With Rock Hall Of Fame

Audio products company aligns with Rock And Roll Hall Of Fame to promote its rock and roll authenticity on the global stage

Consumer Electronics

How Hisense Is Using Sponsorship To Build Visibility On The Global Stage

How Hisense Is Using Sponsorship To Build Visibility On The Global Stage

Chinese consumer electronics company inks title of NASCAR Xfinity Series race to build presence in U.S. market, with additional deals expected to follow

Activation

No Fantasy: Lenovo Scores Touchdown With NFL Activation

No Fantasy: Lenovo Scores Touchdown With NFL Activation

Computer maker posts 32 percent increase in brand awareness among fantasy football fans as a result of NFL activation

Sponsor Profile

Inside Sony’s Experiential Marketing Strategy

Inside Sony’s Experiential Marketing Strategy

Consumer electronics giant rotates sponsorship portfolio each year to support priority products

Strategy

Bose Turns Up The Volume On Sponsorship

Bose Turns Up The Volume On Sponsorship

Move over Dr. Dre: Audio products company doubles down on sponsorship to reach a new generation of customers

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