Subscribe Today for Unlimited Access

Apparel Stories

Apparel

How Sponsorship Fits The Bill For New Era

How Sponsorship Fits The Bill For New Era

Headwear maker signs multiyear deal with the L.A. Live entertainment district, the latest tie in the company’s growing sponsorship portfolio

Apparel

Lucky Brand Expands Partnership With Los Angeles Kings

Lucky Brand Expands Partnership With Los Angeles Kings

Denim company uses partnership to support youth hockey; gears up cobranded T-shirt line

Apparel

New Balance Brings “Made In USA” To Life Via Experiential Marketing

New Balance Brings “Made In USA” To Life Via Experiential Marketing

Footwear manufacturer uses MiUSA Craftsman Tour to educate consumers about the importance of domestic manufacturing

Apparel

How Uniqlo Is Using Sponsorship To Support Growth Ambitions

How Uniqlo Is Using Sponsorship To Support Growth Ambitions

Japanese casual wear designer partners with Red Sox Foundation, Exploratorium science museum and other properties to support U.S. expansion

Apparel

The Most Active Sponsors In the Apparel Category

The Most Active Sponsors In the Apparel Category

Nike is the most active sponsor in the sports apparel category with 20 percent of properties reporting a partnership with the company

Sponsor Profile

Tommy Bahama Tries On New Sponsorships

Tommy Bahama Tries On New Sponsorships

Island-inspired lifestyle brand sponsors tennis, volleyball and other events where consumers unwind to promote brand positioning

Apparel

PGA Of America Takes New Approach To Merchandising

PGA Of America Takes New Approach To Merchandising

Membership organization to launch The Championship Shops merchandise pavilion at the PGA Championship

Apparel

Old Navy Partners With Pretty Muddy

Old Navy Partners With Pretty Muddy

Retailer sponsors two obstacle course mud run events to support the relaunch of the Active by Old Navy line

Sponsor Profile

Inside Wrangler’s Sponsorship Strategy  

Inside Wrangler’s Sponsorship Strategy  

Sponsorships and endorsements play a more important role than ever for the western lifestyle brand

Strategy

Merrell Tries On New Sponsorship Strategy

Merrell Tries On New Sponsorship Strategy

Former NBA and Pepsi marketer adopts a ‘less is more’ strategy for the iconic footwear and apparel brand

Displaying results 1-10 (of 23)
  < 1 2 3  >