Financial Services Stories

Sponsor Profile

UBS Expands Arts Involvement, Rolls On With Formula One

UBS Expands Arts Involvement, Rolls On With Formula One

Björn Wäspe, managing director, global head of sponsorship, discusses the banking giant’s Formula One program, Guggenheim partnership and other topics

Selling

Properties Use Digital Platforms To Enhance Sponsorship Proposals

Properties Use Digital Platforms To Enhance Sponsorship Proposals

Sports teams use third-party technology to enhance sponsorship proposals; other properties are expected to follow suit

One-on-one

Bank of America Banks On Cause Marketing

Bank of America Banks On Cause Marketing

Financial services giant extends Express Your Thanks program to acknowledge military veterans and engage customers, prospects and employees

Selling

How To Leverage Brand Campaigns To Secure New Partners

How To Leverage Brand Campaigns To Secure New Partners

Properties can access new sponsors and add value to existing partnerships by supporting new brand campaigns

Results

A Recipe For Success: Humana And The Taste Of Chicago

A Recipe For Success: Humana And The Taste Of Chicago

Health insurer credits six-year-old partnership with generating new business, driving Facebook traffic and garnering millions of media impressions

One-on-one

Liberty Mutual Expands Global Portfolio

Liberty Mutual Expands Global Portfolio

Insurer partners with U.S. Olympic Committee and 2014 FIFA World Cup to engage employees and build its brand on the global stage

Strategy

HSBC’s New “Fewer, Bigger” Sponsorship Strategy

HSBC’s New “Fewer, Bigger” Sponsorship Strategy

British banking giant doubles down on golf and rugby to support international positioning and drive new business

Strategy

All For One And One For All: Inside UniCredit’s Sponsorship Strategy

All For One And One For All: Inside UniCredit’s Sponsorship Strategy

Head of strategic sponsorships Daniele Penna explains the strategy behind the Pan-European bank’s UEFA Champions League sponsorship and how the program has generated a 170 percent return

Sponsor Profile

Taking It To The Bank: Inside Fifth Third’s Sponsorship Strategy

Taking It To The Bank: Inside Fifth Third’s Sponsorship Strategy

Fifth Third CMO Larry Magnesen shares the thinking behind the bank’s burgeoning NASCAR program

Who Does What

Who Does What: Auto and Home Insurers

Who Does What: Auto and Home Insurers

Property/casualty insurers reshape portfolios to gain a point of differentiation and drive consideration

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