Financial Services Stories

Sponsor Profile

BNY Mellon Banks On Expanded Sponsorship Portfolio

BNY Mellon Banks On Expanded Sponsorship Portfolio

Paul Nobile, director of marketing for BNY Mellon Investment Management, explains the thinking behind the company’s expanded partnership with the Head of The Charles Regatta and new tie to the NFL San Francisco 49ers

Strategy

Inside Banco Santander’s Global Sponsorship Strategy

Inside Banco Santander’s Global Sponsorship Strategy

Spanish banking giant uses Formula One and soccer to support international expansion, promote brand values and build brand preference

Sponsor Profile

Inside Regions’ College Sports Strategy

Inside Regions’ College Sports Strategy

Paul Hodges, vice president, sponsorship development, discusses the thinking behind the regional bank’s college athletic program and new partnership with the College Football Hall of Fame

Financial Services

Wells Fargo Banks On National Properties

Wells Fargo Banks On National Properties

Banking giant inks first national sponsorship after Wachovia acquisition, with additional deals under consideration

Arts

Arts Sponsorship Spending To Total $920 Million In 2013

Arts Sponsorship Spending To Total $920 Million In 2013

Spending on symphony orchestras, performing arts venues and other arts organizations is expected to grow 3.3 percent in 2013

Strategy

MetLife Partners With PGA Tour To Support Global Expansion

MetLife Partners With PGA Tour To Support Global Expansion

Life insurance company uses PGA Tour, World Baseball Classic—and possibly additional properties—to support international ambitions

Emerging Category

Travelers Plugs In New Sponsorships

Travelers Plugs In New Sponsorships

Auto insurer uses sponsorship to promote usage-based product; other players are expected to follow suit as UB products grow in popularity

Seeking Deals

Rising From The Ashes: AIG To Expand Sponsorship Portfolio

Rising From The Ashes: AIG To Expand Sponsorship Portfolio

Eight months after launching a global rugby platform, insurance giant plans to sign new deals spanning sports and culture

Selling

Sponsor Perspective: The Attributes Of A Good Property  

Sponsor Perspective: The Attributes Of A Good Property  

Dennis Bash, regional marketing manager with U.S. Bank, shares tips on selling sponsorship and working with sponsors

Sponsor Profile

A Good Investment: Incapital Invests In Sports

A Good Investment: Incapital Invests In Sports

Investment firm uses professional and amateur sports to build exposure in front of new audiences, with additional deals in the works

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