Financial Services Stories

Sponsor Profile

Inside RBS’s Evolving Sponsorship Strategy

Inside RBS’s Evolving Sponsorship Strategy

Banking giant moves away from awareness and hospitality in favor of partnerships that drive value for customers and the community

Results

Janus Paints Sponsorship Success With Arts Festival Activation

Janus Paints Sponsorship Success With Arts Festival Activation

Investment firm boosts customer opinion and retention as a result of Painting on the Plaza program

Activation

Three Activation Programs That Make Sponsors Proud

Three Activation Programs That Make Sponsors Proud

Marketing execs from Bank of America, Nationwide Insurance and UBS share activation programs they’re proud to call their own

Cause Marketing

A Non-Traditional Partnership: The Catlin Seaview Survey

A Non-Traditional Partnership: The Catlin Seaview Survey

Scientific research project secures partnership with Catlin Group Ltd. by taking a marketing-centric approach to funding

Golf

MasterCard Preps New Activation For Arnold Palmer Invitational

MasterCard Preps New Activation For Arnold Palmer Invitational

Financial services giant gears up new ad campaign and dedicated website around the March 17-23 PGA Tour tournament

Digital Content

Roush Fenway Racing Makes Push Into Digital Content

Roush Fenway Racing Makes Push Into Digital Content

NASCAR team creates Race Around America program to promote Walgreen’s new Balance Financial prepaid card

Activation

McGladrey Doubles Down On Golf To Engage Employees

McGladrey Doubles Down On Golf To Engage Employees

Accounting firm uses McGladrey Classic PGA Tour tournament to engage employees and support corporate responsibility program

Sponsor Profile

How State Farm Uses Sponsorship To Stand Out From The Competition

How State Farm Uses Sponsorship To Stand Out From The Competition

Insurance company adopts “less is more” strategy to gain a point of differentiation in the white-hot auto insurance category

Financial Services

BMO Harris Expands Portfolio In The Wake Of M&I Acquisition

BMO Harris Expands Portfolio In The Wake Of M&I Acquisition

Regional bank extends sponsorship portfolio outside the Midwest to support BMO Financial Group’s 2011 acquisition of M&I Bank

Selling

Need To Know: What Not To Do When Selling Sponsorship

Need To Know: What Not To Do When Selling Sponsorship

Sponsorship decision-makers from Regions, Janus and other companies offer advice on how sellers can improve their game

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