Financial Services Stories

Sponsor Profile

One-On-One: Mike Boyd, Head of Brand And Sponsorships, Farmers Insurance

One-On-One: Mike Boyd, Head of Brand And Sponsorships, Farmers Insurance

Marketing exec discusses Farmers’ increased interest in sports, fan-first activation strategy and other topics

Financial Services

Quick Hits: Matt Jauchius, Nationwide Insurance CMO 

Quick Hits: Matt Jauchius, Nationwide Insurance CMO 

Marketing vet discusses new NFL partnership, Nationwide’s evolving sponsorship strategy and other topics

Research

The Most Active Sponsors Of Museums

The Most Active Sponsors Of Museums

Bank of America continues its reign as the most active sponsor with 36 percent of museums reporting the bank as a partner

Activation

Banks Invest In New Activation Platforms To Drive Incremental Business And Support Brand Values  

Banks Invest In New Activation Platforms To Drive Incremental Business And Support Brand Values  

Three banks that are charting new ground in sponsorship activation

Who Does What

Who Does What: Retail Banks

Who Does What: Retail Banks

Spending surpasses pre-recession levels as companies look to differentiate their products and rise above the fray

Research

Where Banks Spend Money

Where Banks Spend Money

While sports represent the largest sector as measured by number of deals, banks are active sponsors across nearly every other type of property

Research

The Most Active Sponsors Of Zoos And Aquariums

The Most Active Sponsors Of Zoos And Aquariums

Banks are 8.2 times more likely to sponsor zoos and aquariums than the average of all sponsors

Digital Content

RBC Scores An Ace With #RBCGolf4Kids

RBC Scores An Ace With #RBCGolf4Kids

Canadian banking giant exceeds expectations from online competition between Team RBC golfers after just one week

Sponsor Profile

TD Banks On Sponsorship To Build Master Brand

TD Banks On Sponsorship To Build Master Brand

Cross-border bank uses sponsorship to create a North American brand, with music playing a prominent role

Activation

Banks Boost Interest In Social Media

Banks Boost Interest In Social Media

TD Bank, Wells Fargo and others make up lost ground in using social media to activate sponsorship

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