Financial Services Stories

Emerging Category

Hot Category: Financial Technology

Hot Category: Financial Technology

Fintechs double down on sponsorship to build their brands, engage employees and demonstrate technology in action

Pro Sports

Global Spending On Tennis To Grow 4.2 Percent In 2016

Global Spending On Tennis To Grow 4.2 Percent In 2016

Tennis spending mixed: ATP secures handful of significant deals while WTA sees limited growth

Financial Services

Horizon Blue Cross Blue Shield Reups New York Red Bulls

Horizon Blue Cross Blue Shield Reups New York Red Bulls

Insurer adds category exclusivity, consumer touchpoints and community outreach as part of multiyear deal

Arts

The Most Active Sponsors Of The Performing Arts

The Most Active Sponsors Of The Performing Arts

Bank of America is the most active sponsor with Wells Fargo in a close second

Category Update

Credit Unions Bank On New Sponsorships

Credit Unions Bank On New Sponsorships

Credit unions expand sponsorship portfolios in advance of proposed legislation that would loosen membership requirements

Sponsor Profile

Inside Esurance’s Evolving Sponsorship Strategy

Inside Esurance’s Evolving Sponsorship Strategy

Insurer focuses on three national platforms–MLB, SXSW and the NFL San Francisco 49ers–with a fourth on the way

Results

Seeing Success: How Citi, CIBC and Comcast Are Using Sponsorship To Drive Results

Seeing Success: How Citi, CIBC and Comcast Are Using Sponsorship To Drive Results

Companies find success driving consideration, preference and social engagement

Sponsor Profile

One-On-One: Deb Curtis, VP Of Global Experiential Marketing, American Express

One-On-One: Deb Curtis, VP Of Global Experiential Marketing, American Express

Credit card maven discusses new activation program at Coachella music festival, the role of content marketing and other topics

Sponsor Profile

How Humana Is Using Sponsorship To Promote Well-Being

How Humana Is Using Sponsorship To Promote Well-Being

Insurer places more focus on sponsorship to encourage physical activity, with millennials and seniors representing key targets

Sponsor Profile

How Cigna Takes Sponsorship To Heart

How Cigna Takes Sponsorship To Heart

Health insurer places more focus on activation programs that amplify its message before, during and after events

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