Financial Services Stories

Sponsor Profile

How Mercury Insurance Uses Sponsorship As A Barometer Of Success

How Mercury Insurance Uses Sponsorship As A Barometer Of Success

Auto insurer uses sports and music to generate leads, including a soon-to-be-announced partnership with the Tampa Bay Lightning

Sponsor Profile

Farmers Insurance Tees Up New Marketing Campaign

Farmers Insurance Tees Up New Marketing Campaign

Insurer leverages Rickie Fowler, Butch Harmon and Golf Digest to drive home the importance of a trusted advisor

Strategy

Inside U.S. Bank’s New Sponsorship Strategy

Inside U.S. Bank’s New Sponsorship Strategy

U.S. Bank rolls out new sponsorship strategy, with a focus on leveraging local deals in support of national marketing initiatives

Financial Services

How Allied Irish Bank Used Sponsorship To Restore Brand Reputation

How Allied Irish Bank Used Sponsorship To Restore Brand Reputation

Financial services company leverages Gaelic Athletic Association to win back consumers following the global financial crisis

Category Update

Insights Into The Airline, Beer And Financial Services Categories

Insights Into The Airline, Beer And Financial Services Categories

Sponsorship decision-makers from Alaska Airlines, MillerCoors and PNC shared insights into their companies and categories at IEG 2017

Sponsor Profile

How Sun Life Is Using Sponsorship To Shine A Light On Good Deeds

How Sun Life Is Using Sponsorship To Shine A Light On Good Deeds

Financial services company finds success using sports to promote philanthropic initiatives

Results

Scotiabank Scores Social Media Win Around World Cup of Hockey

Scotiabank Scores Social Media Win Around World Cup of Hockey

Bank dominates WCH sponsor conversations as a result of “Always On” social strategy, prompting plans to replicate the initiative at next month’s NHL Centennial Classic

Sponsor Profile

How BBVA Compass Is Using Sponsorship To Bring Bright Futures To Life

How BBVA Compass Is Using Sponsorship To Bring Bright Futures To Life

Bank doubles down on digital content in support of “Banking on a Brighter Future” brand campaign

Strategy

PNC Places More Focus On Experiential Marketing

PNC Places More Focus On Experiential Marketing

Bank doubles down on one-of-a-kind experiences to engage wealth management and commercial banking customers

Activation

Associated Bank Sees Success From Fan-First Activation Strategy

Associated Bank Sees Success From Fan-First Activation Strategy

Bank posts 74 percent increase in Green Bay Packers checking accounts as a result of fan engagement program

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