Automotive Stories

Strategy

Land Rover Plans New Deals As Auto Sales Come Back To Life

Land Rover Plans New Deals As Auto Sales Come Back To Life

SUV maker signs with outdoor lifestyle properties to reach active, upscale drivers over 40

Sponsor Profile

Nissan North America Expands Sponsorship Program

Nissan North America Expands Sponsorship Program

Automaker picks up new marathon and cycling sponsorships

Strategy

Will BMW’s New Campaign Bring Joy To Properties?

Will BMW’s New Campaign Bring Joy To Properties?

Automaker plans experiential ties to national branding platform

One-on-One

Subaru Likes The Sponsorship Road It Is On

Subaru Likes The Sponsorship Road It Is On

Q&A with the automaker’s sponsorship manager Todd Lawrence

Seeking Deals

Yokohama On The Lookout For Team Sponsorships In Key Markets

Yokohama On The Lookout For Team Sponsorships In Key Markets

Tire company pleased with success from sports marketing looks for additional team sponsorships

One-on-One

Ford Seizes Opportunities To Engage With Consumers Through Alliances

Ford Seizes Opportunities To Engage With Consumers Through Alliances

Ford expands role of partnerships to encompass social media and grassroots efforts, says the company’s brand content and alliance manager in one-on-one interview

Who Does What

Healthy Market For Auto Parts Bolsters Sponsorship Activity From Largest Retailers

Healthy Market For Auto Parts Bolsters Sponsorship Activity From Largest Retailers

Key activations, evaluation criteria and decision-maker contacts for the category’s most active sponsors

Strategy

Local Properties Receive More Assistance From AAA

Local Properties Receive More Assistance From AAA

AAA clubs boost local market spending; reallocate funds previously allotted for national motorsports sponsorships

Who Does What

Luxury Import Sponsorships Motor On, But What’s Around The Next Curve?

Luxury Import Sponsorships Motor On, But What’s Around The Next Curve?

Key activations, evaluation criteria and decision-maker contacts for the category’s most active sponsors

In Depth

Property Survey Reflects Domestic Auto Woes, Other Industry Trends

IEG’s Annual Property Survey reveals decline in sponsorship from domestic autos

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