Automotive Stories

Who Does What

Luxury Auto Imports Accelerate Sponsorship Activity 

Luxury Auto Imports Accelerate Sponsorship Activity 

Volvo partners with Twilight Saga: Breaking Dawn Pt. 1 to reach young-adult females; other luxury imports place more focus on movie tie-ins and traditional sponsorships to drive consideration and reward customers

One-on-one

Mercedes-Benz Gets Social With Sponsorship

Mercedes-Benz Gets Social With Sponsorship

MBUSA national manager of experiential marketing Lisa Holladay discusses the thinking behind the Mercedes-Benz Superdome, the company’s growing use of social media and other topics

Sponsor Profile

Porsche Adds Cause Partnership To Sports-heavy Portfolio

Porsche Adds Cause Partnership To Sports-heavy Portfolio

New sponsorship of American Cancer Society Washington, D.C. fundraiser joins pro sports team deals

Sponsor Profile

Acura Advances Sponsorship Strategy

Acura Advances Sponsorship Strategy

Luxury auto reevaluates portfolio, signs new deals in cycling and tennis, drops out of sailing

Sponsor Profile

Lexus Cooks Up New Partnerships

Lexus Cooks Up New Partnerships

Luxury auto marketer rolls out new activation program around epicurean events; expands existing sports portfolio

One-on-one

Mercedes-Benz Wants Nothing But The Best For Its Sponsorships

Mercedes-Benz Wants Nothing But The Best For Its Sponsorships

Interview with Lisa Holladay, the automaker’s national manager, brand experience marketing

One-on-one

Increased Sales Plus New Customers Equals New Sponsorships For Subaru

Increased Sales Plus New Customers Equals New Sponsorships For Subaru

Automaker signs presenting status of National Mud Run Series; plans additional ties in the yoga space

Sponsor Profile

Cadillac Continues Acquisition Mode: Signs With Vail Resorts, Local Properties

Cadillac Continues Acquisition Mode: Signs With Vail Resorts, Local Properties

Luxury auto seeks positioning and lead generation opportunities

One-on-One

What GM Has Learned About Sponsorship And Social Media

What GM Has Learned About Sponsorship And Social Media

Interview with Christopher Barger, the automaker’s director of global social media

Results

Chevy Fishes Where The Customers Are; Aims To Catch New Audiences

Chevy Fishes Where The Customers Are; Aims To Catch New Audiences

General Motors division earns high return on FLW Outdoors partnership; looks for ways to connect with younger, more affluent and female targets

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