Automotive Stories

Automotive

Jeep Gains Sponsorship Altitude With New Vehicle Rollouts

Jeep Gains Sponsorship Altitude With New Vehicle Rollouts

Iconic SUV brand uses music and sports to promote expanding line of limited-edition vehicles

Strategy

Acura Launches Music Marketing Program

Acura Launches Music Marketing Program

Automaker aligns with Metric and Pitchfork Music Festival to promote new entry-level sedan

Sponsor Profile

Nissan Readies Sponsorship To Promote New Vehicles

Nissan Readies Sponsorship To Promote New Vehicles

Nissan doubles down to support the rollout of five new vehicles over the next 15 months

Strategy

Subaru Gains Traction With Endurance Sports Events

Subaru Gains Traction With Endurance Sports Events

Automaker inks new deal with Destination Races half marathon series; doubles down on activation programs that enhance the attendee experience

One-on-one

Honda’s Sponsorship Strategy Rolls On

Honda’s Sponsorship Strategy Rolls On

Asian auto import gears up 11th iteration of the Honda Civic Tour

Who Does What

Pickup Trucks Increase Sponsorship Payload   

Pickup Trucks Increase Sponsorship Payload   

Rebounding sales and new vehicle rollouts drive new sponsorships and strategic partnerships in the truck category

Strategy

Pennzoil Launches Integrated Partnership With Tim McGraw

Pennzoil Launches Integrated Partnership With Tim McGraw

Motor oil brand uses music marketing to gain a point of differentiation in competitive, crowded category

Sponsor Profile

Volkswagen Uses Music To Promote New Beetle

Volkswagen Uses Music To Promote New Beetle

Auto import sponsors Kraftwerk performance to promote redesigned Beetle with additional deals in the works

Sponsor Profile

Kia Tees Up New Sponsorships 

Kia Tees Up New Sponsorships 

Korean auto import expands LPGA and NBA platforms; mulls additional ties to promote expanding product lineup.

Seeking Deals

Mercedes-Benz Gets Smart About Sponsorship

Mercedes-Benz Gets Smart About Sponsorship

Iconic Smart micro-car sponsors Austin, Texas’ Fun Fun Fun Fest to reach forward-thinking creatives; additional deals are in the works

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