Automotive Stories

Automotive

FIAT Uses Event and Brand Partnerships To Promote Electric Vehicle

FIAT Uses Event and Brand Partnerships To Promote Electric Vehicle

Automaker partners with Vans footwear, Jones Soda and the US Open of Surfing to support vehicle launch in California

Pro Sports

Tennis Sponsorship Spending To Total $708 Million In 2013

Tennis Sponsorship Spending To Total $708 Million In 2013

Global platforms, stadium upgrades and new programming help drive interest in professional and amateur tennis

In Depth

Best Practices: Selling New Events

Best Practices: Selling New Events

Sellers share tips, tactics and strategies on how inaugural events can capture the attention of prospects and close new deals

Results

Pennzoil Sees Success From Tim McGraw Partnership

Pennzoil Sees Success From Tim McGraw Partnership

Motor oil brand extends partnership into year two after seeing a lift in product preference and brand affinity

Results

Continental Tire Scores With Soccer

Continental Tire Scores With Soccer

Tire manufacturer builds awareness and preference as a result of Major League Soccer sponsorship, prompting new tie with U.S. Soccer

Sponsor Profile

Lifting The Hood: Inside Infiniti’s College Basketball Program

Lifting The Hood: Inside Infiniti’s College Basketball Program

Kathy Roznowski, senior manager of media and experiential, discusses how the auto maker leverages ESPN, NABC and the NCAA to connect with college basketball fans and support its brand positioning

Category Update

Sponsors Shop For More Mall Partnerships

Sponsors Shop For More Mall Partnerships

Mall developers place more focus on sponsorship to enhance the shopping experience and offset competition from online retailers

Selling

Best Practice: Leveraging Media Partners To Secure New Sponsors

Best Practice: Leveraging Media Partners To Secure New Sponsors

Marine Corps Marathon leverages radio station partnership to secure Scion as a sponsor of the MCM Event Series

Sponsor Profile

A Slow And Steady Course: Inside BMW’s Sponsorship Strategy

A Slow And Steady Course: Inside BMW’s Sponsorship Strategy

Sustainability, credibility and creativity are key to Bavarian automaker’s success

Automotive

General Motors Makes A Splash On Behalf Of Chevy Spark  

General Motors Makes A Splash On Behalf Of Chevy Spark  

Auto maker partners with Color Run 5K series to promote new mini-car to twenty-something Millennials

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