Automotive Stories

Auto

The Most Active Sponsors In The Auto Category

The Most Active Sponsors In The Auto Category

Toyota leads the pack in the U.S. as most active sponsor in the auto category

Activation

How Toyota Is Using Live Streams To Drive Sponsorship Success

How Toyota Is Using Live Streams To Drive Sponsorship Success

Automaker drives consumer engagement as a result of live streams, leading to a new partnership with the Firefly music festival

Packaging

Portland Trail Blazers Find Success With “Less Is More” Sponsorship Strategy

Portland Trail Blazers Find Success With “Less Is More” Sponsorship Strategy

NBA team posts 50 percent increase in sponsorship revenue over the past three years while trimming its corporate partner roster

Sponsor Profile

Inside Hyundai’s Evolving Sponsorship Strategy  

Inside Hyundai’s Evolving Sponsorship Strategy  

South Korean import places focus on national properties that provide grassroots reach

Sponsor Profile

Let’s Go Places: Toyota Adds Marathon Series And Music Festivals To Sponsorship Portfolio

Let’s Go Places: Toyota Adds Marathon Series And Music Festivals To Sponsorship Portfolio

Auto giant adds Rock ‘n’ Roll Marathon Series and Nocturnal Wonderland music festival to growing portfolio

Fairs And Festivals

Automakers Make Their Mark At State Fairs

Automakers Make Their Mark At State Fairs

The State Fair of Louisiana and Arkansas State Fair sign first-ever presenting sponsors

Automotive

Stoked Sponsorship: Jeep Partners With World Surf League

Stoked Sponsorship: Jeep Partners With World Surf League

Auto brand signs first multi-continent sponsorship to drive global sales

Strategy

Zoom Zoom: Mazda Increases Sponsorship Investment

Zoom Zoom: Mazda Increases Sponsorship Investment

Automaker increases use of sponsorship and experiential marketing to expand reach, build favorability and drive sales

Arts

Soho House Secures Global Partnership With BMW

Soho House Secures Global Partnership With BMW

Private club leverages automaker’s support of contemporary art to create a global marketing platform for the BMW i3

Activation

It’s More Fun With Three: Arizona Diamondbacks, State Farm and Sanderson Ford Team Up On Safe Driving Program

It’s More Fun With Three: Arizona Diamondbacks, State Farm and Sanderson Ford Team Up On Safe Driving Program

MLB team leverages the 16th birthday of Luis Gonzalez triplets to create teen safe driving campaign

Displaying results 11-20 (of 101)
 <  1 2 3 4 5 6 7 8 9 10  >