Automotive Stories

SELLING

Staffing Increase Yields Positive Returns For Milwaukee Brewers

Pro Sports franchise invests in sales and servicing staff, sees payoff through 21 percent revenue gain

RESULTS

Property Loyalty Program Drives Huge Results For Enterprise Rent-A-Car

Enterprise Rent-A-Car sees big jump in business as a result of NASCAR sponsorship and RacePoints loyalty program

Who Does What

Asian Automakers Accelerate U.S. Sponsorship Activity

Asian auto manufacturers: Who does what key activations, evaluation criteria and decision-maker contacts for the category’s most active sponsors

Selling

Marketing-driven Sponsorships Net Arts Venue Nearly $1 Million

Performing arts center gets serious about selling marketing-oriented sponsorship, raises almost $1 million

Seeking Deals

Auto Parts Retailer Finds Greener Pastures Away From Race Tracks

O’Reilly auto parts seeks collegiate sports ties after initial deals earn better return than motorsports sponsorships

Adding Value

CMA, New York City And GM Strike Accord That Is Music To Each Partner’s Ears

Municipal marketing gets new twist as Country Music Assn. and New York City partner to recruit sponsors, leverage assets

Selling

First-time Event Lands Sponsor By Targeting Promotion Agencies

Expo producer overcomes challenge of first-time event by working through promotion agencies

LIGHT SPEED RESULTS

Sports, Entertainment, Event And Cause Partnerships

Light speed results reports bottom-line ROI from sponsors of various property types

STRATEGY

Honda Signs With Keep America Beautiful To Keep Dealers Happy

Honda signs Keep America Beautiful sponsorship to support dealer community relations

RESULTS

Property, Sponsor Collaborate On Low-cost, Big-return Activation

Motorcraft responds to budget cuts by working with property to forge less costly, but more effective leveraging program

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