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Automotive Stories

Who Does What

Automobile Manufacturers: Who Does What

Automobile Manufacturers: Who Does What

Sponsorship spending, major deals and portfolio overviews at the five biggest spenders

Automotive

Electric Vehicles Charge Up New Sponsorships

Electric Vehicles Charge Up New Sponsorships

Automakers use new and existing sponsorships to promote expanding electric vehicle portfolios

Category Update

The Evolving Sponsorship Priorities In The Auto Category

The Evolving Sponsorship Priorities In The Auto Category

Car share services, autonomous vehicles and electric cars drive new sponsorship objectives in the auto category

Sponsor Profile

How Cadillac Is Using The Arts To Drive Cultural Relevancy

How Cadillac Is Using The Arts To Drive Cultural Relevancy

Luxury vehicle maker partners with Global Citizen, Carpool Karaoke and other properties to engage Gen X and Gen Y consumers

Strategy

Inside Audi’s Sponsorship Strategy

Inside Audi’s Sponsorship Strategy

Audi’s Loren Angelo discusses the role sponsorship has played in the automaker’s evolution from an alternative to a challenger brand

Emerging Category

Car Share Companies Share The Sponsorship Love

Car Share Companies Share The Sponsorship Love

Automakers, auto rental companies and others step up sponsorship to stake their claim in the car share industry

Automotive

In It For The Long Haul: Toyota Extends AEG Partnership

In It For The Long Haul: Toyota Extends AEG Partnership

Automaker renews Staples Center, LA Kings and other high-profile properties in Southern California; expands music festival portfolio on behalf of new C-HR crossover

Cause Marketing

How Subaru Is Using Sponsorship To Support Love Promise

How Subaru Is Using Sponsorship To Support Love Promise

Automaker doubles down on philanthropic ties in support of Love Promise marketing campaign

Motorsports

Global Motorsports Spending To Total $5.75 Billion In 2017

Global Motorsports Spending To Total $5.75 Billion In 2017

Pressured by political and economic headwinds, sponsorship spending is expected to grow just 3.1 percent in 2017

Auto

The Most Active Sponsors In The Auto Category

The Most Active Sponsors In The Auto Category

Toyota leads the pack in the U.S. as most active sponsor in the auto category

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