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Results

Bank of America Banks Success with MLB Activation

Bank of America Banks Success with MLB Activation

Bank hits grand slam with #MLBMemorybank campaign, leading to a similar program around five NFL teams

Pro Sports

Sponsorship Spending On MLB Totals $892 Million in 2017 Season

Sponsorship Spending On MLB Totals $892 Million in 2017 Season

New postseason inventory helps drive a nearly eight percent increase in sponsorship revenue

Pro Sports

Sponsorship Spending On North American Soccer To Grow 4.1 Percent in 2017

Sponsorship Spending On North American Soccer To Grow 4.1 Percent in 2017

Spending growth is expected to slow following the 2016 Copa America Centenario, but corporate interest remains healthy

Research

NHL Sponsorship Revenue Grows 5.9 Percent In 2016-2017 Season

NHL Sponsorship Revenue Grows 5.9 Percent In 2016-2017 Season

Scotiabank Arena naming rights deal, new Vegas franchise and a potential new deal with Molson Coors portends increased spending ahead

Music Tours

Sponsorship Spending On Music To Total $1.54 Billion In 2017

Sponsorship Spending On Music To Total $1.54 Billion In 2017

Anheuser-Busch extends status as the most active sponsor of music, while Uber replaces PepsiCo in the number two slot

Pro Sports

NFL Sponsorship Revenue Totals $1.25 Billion In 2016 Season

NFL Sponsorship Revenue Totals $1.25 Billion In 2016 Season

Hampered by sluggish TV ratings, spending rises just 4.3 percent in the 2016-2017 season

Motorsports

Global Motorsports Spending To Total $5.75 Billion In 2017

Global Motorsports Spending To Total $5.75 Billion In 2017

Pressured by political and economic headwinds, sponsorship spending is expected to grow just 3.1 percent in 2017

In Depth

Average Activation-To-Fee Ratio Passes Two-To-One Mark For First Time

Average Activation-To-Fee Ratio Passes Two-To-One Mark For First Time

Findings from the 16th Annual Sponsorship Decision-Makers Survey

Pro Sports

Year-End Recap: Sponsorship Spending On The Four Major U.S. Pro Sports Leagues

Year-End Recap: Sponsorship Spending On The Four Major U.S. Pro Sports Leagues

NBA leads the pack with an 8.8 percent increase in revenue

Pro Sports

The Most Active Companies Sponsoring Major League Soccer

The Most Active Companies Sponsoring Major League Soccer

Chipotle is the most active non-endemic sponsor of MLS, while food is the most active category

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