Best Practice Stories

Strategy

PGA European Tour Finds A Match With Innovation

PGA European Tour Finds A Match With Innovation

Golf organizer uses new event formats, digital content and strategic partnerships to broaden fanbase and deepen engagement

Best Practice

The Ten Golden Rules Of Experiential Marketing

The Ten Golden Rules Of Experiential Marketing

Marketing execs from Condé Nast and Refinery29 share best practices on creating cultural broadcast moments

Best Practice

How Live Nation Is Monetizing Social Media

How Live Nation Is Monetizing Social Media

Entertainment giant uses a mix of proprietary platforms and emerging technology to help brands bridge the digital divide

Best Practice

How The Chicago Bulls Are Maximizing Branded Content

How The Chicago Bulls Are Maximizing Branded Content

NBA team finds success with Instagram and Snapchat initiatives, prompting an expansion of the programs in the 2017-2018 season

In Depth

How To Monetize Your Property’s Social Media Activity

How To Monetize Your Property’s Social Media Activity

Mapping out the audience journey, understanding the importance of authenticity and other must-dos when developing a social media communications strategy

Best Practice

How Columbia University Scores With FC Bayern Munich

How Columbia University Scores With FC Bayern Munich

Partnership gives school real-life case study while helping soccer team build its fan base in the U.S. market

Strategy

How FIBA Created A Low-Cost Live Stream Offering

How FIBA Created A Low-Cost Live Stream Offering

An inside look at how the international basketball federation uses live streams to drive fan engagement and monetize content

Best Practice

Inside Wimbledon’s Social Media Strategy

Inside Wimbledon’s Social Media Strategy

How the world’s oldest tennis tournament has aced social media—and how other properties can do the same

Best Practice

Need To Know: Five Tips On Selling Sponsorship For Zoos And Aquariums

Need To Know: Five Tips On Selling Sponsorship For Zoos And Aquariums

Sales reps from the Columbus Zoo, National Aquarium and other nonprofits share tips on selling sponsorship for conservation organizations

Best Practice

Hamilton Tiger-Cats Score With Data-Driven Marketing

Hamilton Tiger-Cats Score With Data-Driven Marketing

CFL team drives sponsor engagement through All Access fan loyalty program

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