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Packaging Stories

In Depth

Campus-Wide Sponsorship Programs Move To The Head Of The Class

Campus-Wide Sponsorship Programs Move To The Head Of The Class

Schools extend sponsorship programs beyond athletics to offset declining government support and enhance student programming

Pro Sports

Sponsorship Trend: Major Carriers Move Away From Charter Service

Sponsorship Trend: Major Carriers Move Away From Charter Service

Major airlines move away from charter service, but smaller carriers fill the void

Packaging

US Lacrosse Posts Double-Digit Increase In Sponsorship Revenue

US Lacrosse Posts Double-Digit Increase In Sponsorship Revenue

National governing body sees success replacing one-off sponsorships with year-round partnerships

Strategy

Inside The Growing Popularity Of Live Streams

Inside The Growing Popularity Of Live Streams

7-Up, Goose Island and other brands join Toyota in using live streams to drive digital engagement—with more to follow

Packaging

Association of Zoos And Aquariums Secures New Partners By Promoting Animal Conservation

Association of Zoos And Aquariums Secures New Partners By Promoting Animal Conservation

Association secures more than $300,000 in revenue by bundling local assets into a national sponsorship platform

Packaging

Portland Trail Blazers Find Success With “Less Is More” Sponsorship Strategy

Portland Trail Blazers Find Success With “Less Is More” Sponsorship Strategy

NBA team posts 50 percent increase in sponsorship revenue over the past three years while trimming its corporate partner roster

Endurance Sports

Dallas Marathon Posts Double-Digit Increase In Sponsorship Revenue

Dallas Marathon Posts Double-Digit Increase In Sponsorship Revenue

Marathon finds success with “less is more” packaging initiative and strategic partnerships with pro sports teams

Marathons

USA Today Sports Media Group Rolls Up Local Marathons Into A National Alliance

USA Today Sports Media Group Rolls Up Local Marathons Into A National Alliance

Media giant secures sales rights at 7 marathons—with 8 more on the way— to offer one-stop shopping in the endurance sports space

Packaging

Best Practices: Incorporating Sponsors Into Social Media

Best Practices: Incorporating Sponsors Into Social Media

Rightsholders must walk a fine line when incorporating sponsors into Twitter posts, Instagram photos and other social media content

Emerging Category

The More The Merrier: BitPay To Activate St. Petersburg Bowl With Other Companies In The Bitcoin Ecosystem

The More The Merrier: BitPay To Activate St. Petersburg Bowl With Other Companies In The Bitcoin Ecosystem

Payment processor to share sponsorship assets with digital wallet companies, currency exchanges and other players in the Bitcoin universe

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