Adding Value Stories

Selling

Something to CRO About: New Position Gains Popularity In Sponsorship Organizations

Something to CRO About: New Position Gains Popularity In Sponsorship Organizations

Chief revenue officers seek to maximize sales and marketing efficiencies to the benefit of properties and sponsors

Selling

USA Water Polo Taps New Pool Of Sponsors

USA Water Polo Taps New Pool Of Sponsors

New strategy recruits non-endemic partners, looks to yield 60 percent revenue increase by year end

Arts

Successful Arts Properties Share Sales Best Practices

Successful Arts Properties Share Sales Best Practices

Segment bounces back from recession doldrums, but securing deals still takes creative strategies and tactics

Adding Value

Leading Property Practices: Eight Ways To Add Value To Sponsorship Offers

Leading Property Practices: Eight Ways To Add Value To Sponsorship Offers

What sports and entertainment sellers are doing to stay ahead of the competitive curve when pitching partnerships

Selling

New Jersey Devils Make Pact With New Technology

New Jersey Devils Make Pact With New Technology

NHL team embraces social media, digital tools to communicate with fans and engage sponsors

Adding Value

Successful Cause Program Springs From NBA Hornets’ Sponsor Summit

Successful Cause Program Springs From NBA Hornets’ Sponsor Summit

Believe in Blue raises funds to help those impacted by Gulf of Mexico oil spill

Adding Value

New And Future Events Play Pivotal Role In Molson Coors’ NHL Deal

New And Future Events Play Pivotal Role In Molson Coors’ NHL Deal

NHL’s willingness to create additional assets plays key role in securing blockbuster agreement

Adding Value

Full Contact Drill: Rams Leverage Introductions To Players To Sign Sponsors

Full Contact Drill: Rams Leverage Introductions To Players To Sign Sponsors

NFL franchise links partners with players who have potential to use their products and services

Selling

Sponsorship Sales Resolutions For The New Year

Sponsorship Sales Resolutions For The New Year

Successful rightsholders share their ideas for what will work to secure partnerships in 2011

Adding Value

What Would Sponsors Like To Find Under Their Tree?

What Would Sponsors Like To Find Under Their Tree?

Sponsorship pros from American Airlines, State Farm and VW share what they would most like to see properties deliver in 2011

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