Adding Value Stories

Selling

Getting It Done: Prospecting Sponsors And Closing Deals

Getting It Done: Prospecting Sponsors And Closing Deals

Industry sales vets share best practices on identifying prospects, adding value and closing deals

Selling

Need To Know: Five Sales Tips From Industry Pros

Need To Know: Five Sales Tips From Industry Pros

Open communication, starter packages and financial incentives are key to renewing partners and gaining new sponsors

Adding Value

How An Upstart Culinary Festival Cooked Up New Sponsors

How An Upstart Culinary Festival Cooked Up New Sponsors

Great GoogaMooga whets sponsor appetites by offering packages that enhance the attendee experience

Arts

How A New Arts Venue Got Its Sponsorship Program Off The Ground

How A New Arts Venue Got Its Sponsorship Program Off The Ground

Carmel, Ind.’s Center for the Performing Arts sees success by creating value exchange with sponsors

Adding Value

Amgen Tour Of California Restructures Sponsorship Packages

Amgen Tour Of California Restructures Sponsorship Packages

Pro cycling race replicates Tour de France by providing key assets to jersey sponsors

Packaging

Riverbend Festival Posts 40 Percent Increase In Sponsorship Revenue 

Riverbend Festival Posts 40 Percent Increase In Sponsorship Revenue 

Regional music fest uses consumer rewards program to build relations with local merchants and access new sponsors

Activation

Geolocation Companies Check In To Sponsorship

Geolocation Companies Check In To Sponsorship

Sponsors and rightsholders place more focus on Foursquare as an activation platform

Adding Value

How Two Properties Are Raising The Added Value Ante

How Two Properties Are Raising The Added Value Ante

MLS Chicago Fire places more focus on integrated packages; PGA Tour takes proactive approach to activation

Adding Value

US Youth Soccer Scores With Digital Assets

US Youth Soccer Scores With Digital Assets

National sports association uses digital inventory to provide engagement opportunities at the local level

In Depth

The Importance Of Sponsor Cross-Promotions

The Importance Of Sponsor Cross-Promotions

Sponsors have much to gain from cross-promotions, but many properties fall short when it comes to facilitating relationships

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