Adding Value Stories

Selling

How To Leverage Brand Campaigns To Secure New Partners

How To Leverage Brand Campaigns To Secure New Partners

Properties can access new sponsors and add value to existing partnerships by supporting new brand campaigns

Activation

Best Practices: Sponsorship Activation

Best Practices: Sponsorship Activation

Sponsors and properties discuss how they are using social media and other tools to engage consumers and amplify messages

Adding Value

Value Creation: Five Ways To Add Value To Sponsorship Offers

Value Creation: Five Ways To Add Value To Sponsorship Offers

Sports teams, music festivals and other properties discuss how they are taking sponsorship to the next level

Servicing

Best Practices: The Evolution Of Sponsor Summits

Best Practices: The Evolution Of Sponsor Summits

Upfront meetings, awards programs and in-depth content fuel the next iteration of sponsor summits

Adding Value

Quick Hits: Sponsorship Sales Resolutions

Quick Hits: Sponsorship Sales Resolutions

Execs from the Dew Tour, Tribeca Film Festival and MLB Seattle Mariners discuss their plans for the New Year

Adding Value

Keeping It Fresh: New Inventory Key To Budweiser-MLB Renewal

Keeping It Fresh: New Inventory Key To Budweiser-MLB Renewal

Beer giant keeps 33-year-old relationship fresh with presenting status of inaugural Wild Card Games and MLB Opening Week

Adding value

Quick Hits: How Four Properties Are Adding Value

Quick Hits: How Four Properties Are Adding Value

Sales execs from the NBA, PBR, Pier 39 and Chicagoland Speedway share how they add value to sponsorship offers

Activation

Double Vision: Activating Through The Second Screen

Double Vision: Activating Through The Second Screen

Rightsholders use custom apps to enhance the TV viewing experience and add value to sponsorship packages

Selling

The Buyer’s Perspective: What Properties Need To Know  

The Buyer’s Perspective: What Properties Need To Know  

Mercedes-Benz, Wells Fargo and others share feedback on the traits of desirable properties

Adding Value

The Next Frontier In Value Creation: B2B Networking Groups

The Next Frontier In Value Creation: B2B Networking Groups

NASCAR, Madison Square Garden and other properties find success fostering business-building relationships

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