Adding Value Stories

Adding Value

What Sponsors Want Under The Tree

What Sponsors Want Under The Tree

Marketing execs from Bank of America, PepsiCo, Volkswagen and other companies share sponsorship wish lists

Servicing

Five Tips On Creating Post-Event Recap Reports

Five Tips On Creating Post-Event Recap Reports

Tips, tactics and strategies on getting the most out of post-event fulfillment reports

Adding Value

Best Practices: Sponsor Summits

Best Practices: Sponsor Summits

The NBA, MLS New York Red Bulls and others find success in using summits to engage sponsors and prospects

Adding Value

Pittsburgh Penguins Score Hat Trick With PensPoints Loyalty Program

Pittsburgh Penguins Score Hat Trick With PensPoints Loyalty Program

NHL team generates $400,000 in incremental revenue by positioning loyalty program as a sponsor activation platform

Adding Value

How Little League Baseball Attracts Sponsors And Retains Long-term Partners

How Little League Baseball Attracts Sponsors And Retains Long-term Partners

Youth sports organization finds long-term success by supporting sponsors’ evolving business objectives

Selling

Chicago Park District Revamps Sponsorship Sales Strategy, Increases Revenue

Chicago Park District Revamps Sponsorship Sales Strategy, Increases Revenue

Park district secures deals with Tommy Bahama, Petco and other new sponsors by replacing static inventory with holistic partnerships

Fairs And Festivals

Sponsorship Profile: The Governors Ball Music Festival

Sponsorship Profile: The Governors Ball Music Festival

NYC music fest takes sponsorship sales in house while doubling down on media partnerships and content deals

Best Practice

NBA Expands Basketball To Business Initiative

NBA Expands Basketball To Business Initiative

NBA follows the lead of NASCAR, MSG and other properties using standalone events to facilitate B2B partnerships

Adding Value

Best Practices: Sponsor Cross-Promotions

Best Practices: Sponsor Cross-Promotions

Properties can add value to relationships and extend marketing reach by facilitating sponsor cross-promotions

Results

How Kiwanis International Posted A Threefold Increase In Sponsorship Revenue

How Kiwanis International Posted A Threefold Increase In Sponsorship Revenue

Service organization generates incremental revenue and boosts exposure for community programs after formalizing sponsorship strategy

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