Adding Value Stories

Adding Value

What’s Your Take? Sponsors Weigh In On Added Value

What’s Your Take? Sponsors Weigh In On Added Value

Marketing executives from Wells Fargo and Nestlé Waters give their take on added value—including what should and should not be offered

Adding Value

Arizona Coyotes Gain Success From Sponsor Confabs

Arizona Coyotes Gain Success From Sponsor Confabs

Nothing to growl about: NHL team scores with activation summit and business-to-business alliance

Selling

All In the Family: New Jersey Devils Host Sales Academy

All In the Family: New Jersey Devils Host Sales Academy

Sales execs from the New Jersey Devils, Philadelphia 76ers, Albany Devils and Delaware 87ers share best practices at sales confab

Selling

How To: Using Technology To Improve The Sales Process

How To: Using Technology To Improve The Sales Process

How rightsholders are using virtual reality and other technology-based platforms to speed up the sales cycle

Adding Value

New Jersey Devils Ramp Up NJ100 Program

New Jersey Devils Ramp Up NJ100 Program

NHL team uses networking program to facilitate business-building opportunities among C-level executives

Adding Value

Back in Black: Jaguars Launch Program To Drive Sponsor ROI

Back in Black: Jaguars Launch Program To Drive Sponsor ROI

NFL team launches Jaguars Black to help sponsors and premium season ticket holders maximize ROI from client entertainment

Digital Content

Music To My Ears: Chip Ganassi Racing To Expand Sound Garage

Music To My Ears: Chip Ganassi Racing To Expand Sound Garage

Motorsports team gains 41.1 million Twitter impressions and 1.02 million Instagram impressions as a result of social media-based concert

Adding Value

How The Los Angeles Dodgers Use Instagram To Extend Sponsor Reach

How The Los Angeles Dodgers Use Instagram To Extend Sponsor Reach

MLB team leverages status as the world’s most geotagged sports venue to quench sponsors’ thirst for digital content  

Adding Value

Need to Know: Eight Ways To Add Sponsor Value

Need to Know: Eight Ways To Add Sponsor Value

Sales vets with the Orlando Magic, FC Dallas, Jacksonville Jaguars and other organizations share tips, tactics and strategies on adding value

Activation

Need To Know: Trends To Watch In 2015

Need To Know: Trends To Watch In 2015

Virtual reality, big data and premium content will take on increased importance in 2015 and beyond

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