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Adding Value Stories

In Depth

The Ins and Outs Of Team Loyalty Programs

The Ins and Outs Of Team Loyalty Programs

Teams find success using rewards programs to retain season ticket holders, access new sponsorship inventory and better understand fans

Adding Value

Five Tips On Maximizing The True Worth Of Sponsorship

Five Tips On Maximizing The True Worth Of Sponsorship

Meaningful media integration, engaging on-site displays and other ways to add sponsorship value

Sponsor Profile

How Zappos Has Found Sponsorship To Be A Good Fit

How Zappos Has Found Sponsorship To Be A Good Fit

A look at the retailer’s nontraditional approach to sponsorship including the Zappos Porta-Party and Friends with Benefits Road Show

Best Practice

Hamilton Tiger-Cats Score With Data-Driven Marketing

Hamilton Tiger-Cats Score With Data-Driven Marketing

CFL team drives sponsor engagement through All Access fan loyalty program

Sponsor Profile

See More, Be More: How Infosys Is Helping The Sport Of Tennis

See More, Be More: How Infosys Is Helping The Sport Of Tennis

IT company uses ATP to demonstrate how technology can change the game of tennis—and how it can do the same for clients

Best Practices

Advancements In Communications Between Properties And Sponsors

Advancements In Communications Between Properties And Sponsors

Communication mapping, real-time reporting and other ways properties are keeping the lines of communication open

Adding Value

What’s Your Take? Sponsors Weigh In On Added Value

What’s Your Take? Sponsors Weigh In On Added Value

Marketing executives from Wells Fargo and Nestlé Waters give their take on added value—including what should and should not be offered

Adding Value

Arizona Coyotes Gain Success From Sponsor Confabs

Arizona Coyotes Gain Success From Sponsor Confabs

Nothing to growl about: NHL team scores with activation summit and business-to-business alliance

Selling

All In the Family: New Jersey Devils Host Sales Academy

All In the Family: New Jersey Devils Host Sales Academy

Sales execs from the New Jersey Devils, Philadelphia 76ers, Albany Devils and Delaware 87ers share best practices at sales confab

Selling

How To: Using Technology To Improve The Sales Process

How To: Using Technology To Improve The Sales Process

How rightsholders are using virtual reality and other technology-based platforms to speed up the sales cycle

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