Adding Value Stories

Strategy

PGA European Tour Finds A Match With Innovation

PGA European Tour Finds A Match With Innovation

Golf organizer uses new event formats, digital content and strategic partnerships to broaden fanbase and deepen engagement

Digital Content

How Learfield Is Finding Success With Data-Driven Fan Engagement

How Learfield Is Finding Success With Data-Driven Fan Engagement

College sports giant finds success leveraging fan data to drive ticket sales

Adding Value

How The LPGA Is Succeeding With Data

How The LPGA Is Succeeding With Data

Pro golf tour leverages new partnership with Umbel to increase fan engagement and drive sponsor value

Adding Value

Best Practices: Adding Sponsorship Value

Best Practices: Adding Sponsorship Value

Sponsorship sales vets from the Des Moines Arts Festival, Louisville Zoo and other properties share how they add sponsor value

In Depth

The Ins and Outs Of Team Loyalty Programs

The Ins and Outs Of Team Loyalty Programs

Teams find success using rewards programs to retain season ticket holders, access new sponsorship inventory and better understand fans

Adding Value

Five Tips On Maximizing The True Worth Of Sponsorship

Five Tips On Maximizing The True Worth Of Sponsorship

Meaningful media integration, engaging on-site displays and other ways to add sponsorship value

Sponsor Profile

How Zappos Has Found Sponsorship To Be A Good Fit

How Zappos Has Found Sponsorship To Be A Good Fit

A look at the retailer’s nontraditional approach to sponsorship including the Zappos Porta-Party and Friends with Benefits Road Show

Best Practice

Hamilton Tiger-Cats Score With Data-Driven Marketing

Hamilton Tiger-Cats Score With Data-Driven Marketing

CFL team drives sponsor engagement through All Access fan loyalty program

Sponsor Profile

See More, Be More: How Infosys Is Helping The Sport Of Tennis

See More, Be More: How Infosys Is Helping The Sport Of Tennis

IT company uses ATP to demonstrate how technology can change the game of tennis—and how it can do the same for clients

Best Practices

Advancements In Communications Between Properties And Sponsors

Advancements In Communications Between Properties And Sponsors

Communication mapping, real-time reporting and other ways properties are keeping the lines of communication open

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