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Strategy Stories

Strategy

Monumental Sports To Host Esports Summit

Monumental Sports To Host Esports Summit

MSE hosts first-ever summit to educate partners about marketing opportunities in the nascent NBA 2K League

Best Practice

How Live Nation Is Monetizing Social Media

How Live Nation Is Monetizing Social Media

Entertainment giant uses a mix of proprietary platforms and emerging technology to help brands bridge the digital divide

Sponsor Profile

How Yokohama Is Taking Its Own Road With Sponsorship

How Yokohama Is Taking Its Own Road With Sponsorship

Tire company forgoes professional sports in favor of properties where it is the only sponsor in the tire category

Pro Sports

How The Carolina Hurricanes Are Engaging Fans And Sponsors To Celebrate 20th Anniversary

How The Carolina Hurricanes Are Engaging Fans And Sponsors To Celebrate 20th Anniversary

NHL team uses a mix of promotions and community initiatives to celebrate its platinum anniversary

Sponsor Profile

How Bridgestone Is Driving Sponsorship Value

How Bridgestone Is Driving Sponsorship Value

Tire maker activates the Olympics, National Football League and other properties to show how its tires perform when it matters most

Retail

The Time Is Right For ampm Sponsorships

The Time Is Right For ampm Sponsorships

C-store chain brings brand to life via partnerships with the Los Angeles Dodgers, San Francisco 49ers and Seattle Mariners

Results

Bank of America Banks Success with MLB Activation

Bank of America Banks Success with MLB Activation

Bank hits grand slam with #MLBMemorybank campaign, leading to a similar program around five NFL teams

In Depth

The Ins and Outs Of Team Loyalty Programs

The Ins and Outs Of Team Loyalty Programs

Teams find success using rewards programs to retain season ticket holders, access new sponsorship inventory and better understand fans

Emerging Category

Car Share Companies Share New Sponsorship Activity

Car Share Companies Share New Sponsorship Activity

Car2go, Maven and others use sponsorship to build visibility, acquire members and support growth ambitions

Sponsor Profile

How Cadillac Is Using The Arts To Drive Cultural Relevancy

How Cadillac Is Using The Arts To Drive Cultural Relevancy

Luxury vehicle maker partners with Global Citizen, Carpool Karaoke and other properties to engage Gen X and Gen Y consumers

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