Servicing Stories

In Depth

Sponsors Call For More And Better Sponsorship Reporting

Sponsors Call For More And Better Sponsorship Reporting

Complete, contextual and customized fulfillment reports help sponsors evaluate success

Opinion

Measurement: What Do Sponsors Want And What Can Properties Give?

Measurement: What Do Sponsors Want And What Can Properties Give?

Sponsors say they want properties to help evaluate a deal’s success, but is that really what they are looking for?

Servicing

Sponsorship Reporting Software Introduced By Turnkey

Sponsorship Reporting Software Introduced By Turnkey

Online system to provide rightsholders and sponsors with third-party data

Servicing

Let’s Destroy These Sponsorship Myths Once And For All

Let’s Destroy These Sponsorship Myths Once And For All

IEG’s Vinu Joseph lays to rest three sponsorship myths that may be keeping properties from maximizing their sponsor relationships

Servicing

Festival’s Sponsor Summit Initiates New On-site Activations, Experiences

Festival’s Sponsor Summit Initiates New On-site Activations, Experiences

Essence Music Festival sees new shared promotional activity from sponsors as a result of inaugural summit

Servicing

Proactive Property: A Turnkey Activation Case Study

Proactive Property: A Turnkey Activation Case Study

Developing activation platforms for sponsors pays off for PGA Tour; investment in servicing earns multiple benefits

Servicing

Too Much Of A Good Thing? Not When It Comes To Sponsor Networking

Monthly sponsor meetings hosted by Houston Livestock Show and Rodeo win rave reviews from corporate partners, result in new relationships

Servicing

Youth Sports Organization Takes Promotional Lead, Delivers Value To Partners

Servicing sponsors through turnkey promotions and partner workshops results in strengthened corporate relationships for Pop Warner Little Scholars

Servicing

Timberwolves’ New Web Site Could Revolutionize Sponsor Servicing

Minnesota Timberwolves build new Web site that allows sponsors to track delivery of benefits, receive up-to-date inventory availability

Servicing

Aquarium Promo Demonstrates Power Of Partnership

Activation spurred by new aquarium exhibition illustrates how properties and sponsors can work together to achieve multiple objectives

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