Servicing Stories

In Depth

Best Practices: Helping Sponsors Measure

Best Practices: Helping Sponsors Measure

Sponsorship decision-makers share tips and tactics on how properties can help measure success.

Adding Value

What Would Sponsors Like To Find Under Their Tree?

What Would Sponsors Like To Find Under Their Tree?

Sponsorship pros from American Airlines, State Farm and VW share what they would most like to see properties deliver in 2011

One-on-one

Sundance Finds Success Offering Next-gen Sponsorship Benefits

Sundance Finds Success Offering Next-gen Sponsorship Benefits

Turnkey activation area and social media partnerships highlight package enhancements

Cause Marketing

Time For New Dialogue Around Cause Marketing? Komen Thinks So

Time For New Dialogue Around Cause Marketing? Komen Thinks So

Q&A with Susan G. Komen for the Cure’s managing director, sponsorships & sports channels, Karen Hughes White

Servicing

Association Introduces Digital Development For Servicing Corporate Partners

Association Introduces Digital Development For Servicing Corporate Partners

Int’l Society of Automation develops one-stop dashboard to help sponsors manage their partnerships

Adding Value

More Sponsors Interested In Property-led B2B Networking Groups

More Sponsors Interested In Property-led B2B Networking Groups

NASCAR expands six-year-old program as other properties adopt similar initiatives to help partners build sales

In Depth

Audience Research: Asking The Right Questions To Give Sponsors The Answers They Need

Audience Research: Asking The Right Questions To Give Sponsors The Answers They Need

Findings can demonstrate fit, identify new prospects, develop relevant activation ideas and prove return on investment

Servicing

Sponsors Spell Out What Properties Can Do To Help Them Measure

Sponsors Spell Out What Properties Can Do To Help Them Measure

Meaningful audience research and commitment to delivering value are most worthwhile

Activation

Lighting The Fire: Getting Sponsors To Activate

Lighting The Fire: Getting Sponsors To Activate

Eight ideas on how to prompt leveraging activity from reluctant partners

Servicing

Why Properties Should Host Sponsor Summits

Why Properties Should Host Sponsor Summits

Advice from sponsors and experienced rightsholders on how to plan and execute summits that deliver value

Displaying results 21-30 (of 42)
 <  1 2 3 4 5  >