Servicing Stories

Activation

Six Flags Helps Rayovac Charge Up Sponsorship

Six Flags Helps Rayovac Charge Up Sponsorship

Theme park operator positions itself as a promotions agency by helping Rayovac activate North Coast Music Festival

Servicing

The Key To Sponsor Servicing: Post-Event Fulfillment Reports

The Key To Sponsor Servicing: Post-Event Fulfillment Reports

Rightsholders step up their game by increasing frequency, providing third-party research and using digital formats

Adding Value

Best Practices: Helping Sponsors Measure Success

Best Practices: Helping Sponsors Measure Success

The keys to success: how properties can help demonstrate return on investment and return on objectives

Servicing

Best Practices: The Evolution Of Sponsor Summits

Best Practices: The Evolution Of Sponsor Summits

Upfront meetings, awards programs and in-depth content fuel the next iteration of sponsor summits

Servicing

Quick Hits: Sponsor Servicing

Quick Hits: Sponsor Servicing

The LPGA, NHL San Jose Sharks and Newport Harbor Corp. discuss how they share the love with corporate partners

Selling

The Buyer’s Perspective: What Properties Need To Know  

The Buyer’s Perspective: What Properties Need To Know  

Mercedes-Benz, Wells Fargo and others share feedback on the traits of desirable properties

Adding Value

The Next Frontier In Value Creation: B2B Networking Groups

The Next Frontier In Value Creation: B2B Networking Groups

NASCAR, Madison Square Garden and other properties find success fostering business-building relationships

Servicing

Arizona D-backs Find Success From Sponsor Summit

Arizona D-backs Find Success From Sponsor Summit

MLB team and the University of Phoenix roll out new community education program following revamped sponsor summit

Servicing

Arizona Diamondbacks Revamp Sponsor Summit

Arizona Diamondbacks Revamp Sponsor Summit

MLB team rolls out awards show thematic to boost attendance and encourage sponsor activation

Servicing

Best Practices: Post-Event Fulfillment Reports

Best Practices: Post-Event Fulfillment Reports

How to create compelling post-event recap reports

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