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Servicing Stories

Best Practices

Advancements In Communications Between Properties And Sponsors

Advancements In Communications Between Properties And Sponsors

Communication mapping, real-time reporting and other ways properties are keeping the lines of communication open

Servicing

How To Make The Most Out Of Post-Event Recap Reports

How To Make The Most Out Of Post-Event Recap Reports

Best practices, tips and tactics on getting the most out of post-event recaps

Servicing

Quick Hit: How Much Properties Spend On Sponsor Fulfillment

Quick Hit: How Much Properties Spend On Sponsor Fulfillment

Eighteen percent of properties spend 30 percent to 79 percent of sponsorship revenue on fulfillment, according to IEG research

Adding Value

New Jersey Devils Ramp Up NJ100 Program

New Jersey Devils Ramp Up NJ100 Program

NHL team uses networking program to facilitate business-building opportunities among C-level executives

Adding Value

Back in Black: Jaguars Launch Program To Drive Sponsor ROI

Back in Black: Jaguars Launch Program To Drive Sponsor ROI

NFL team launches Jaguars Black to help sponsors and premium season ticket holders maximize ROI from client entertainment

Servicing

Five Tips On Creating Post-Event Recap Reports

Five Tips On Creating Post-Event Recap Reports

Tips, tactics and strategies on getting the most out of post-event fulfillment reports

Strategy

Essence Broadens Scope of Sponsor Summit    

Essence Broadens Scope of Sponsor Summit    

Time Inc. unit transforms sponsor summit into marketing upfront; secures Colgate-Palmolive as a result of 2013 confab

Adding Value

Best Practices: Sponsor Summits

Best Practices: Sponsor Summits

The NBA, MLS New York Red Bulls and others find success in using summits to engage sponsors and prospects

Best Practice

NBA Expands Basketball To Business Initiative

NBA Expands Basketball To Business Initiative

NBA follows the lead of NASCAR, MSG and other properties using standalone events to facilitate B2B partnerships

Activation

Whistler Blackcomb Finds Success From Partner Marketing Awards

Whistler Blackcomb Finds Success From Partner Marketing Awards

Struggling to get sponsors to do more activation? Consider marketing awards

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