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Seeking Deals Stories

Sponsor Profile

Allstate To Extend Sponsorship Coverage Beyond Sports

Allstate To Extend Sponsorship Coverage Beyond Sports

Insurer considers music, endurance sports, family entertainment and other properties to engage evolving customer base

Retail

Lidl Takes The Lid Off New Sponsorships

Lidl Takes The Lid Off New Sponsorships

German supermarket chain sponsors Taste of Charlotte to promote U.S. launch with additional deals expected to follow

New Sponsor

ZTrip Calls Up New Sponsorships

ZTrip Calls Up New Sponsorships

On-demand car service explores deals with three NFL teams following partnership with Kansas City Chiefs

Strategy

Why Dow Chemical Is Bonding With Sponsorship

Why Dow Chemical Is Bonding With Sponsorship

Material sciences giant sees success with NASCAR, golf and the Olympics, prompting potential deals with additional global properties

Emerging Category

Wearable Safety Devices Dial In New Sponsorships

Wearable Safety Devices Dial In New Sponsorships

Wearsafe partners with endurance sports, college athletics and minor league baseball, with additional deals in the works

New Sponsor

IdentoGO Checks Into Sponsorship

IdentoGO Checks Into Sponsorship

Identity solutions firm partners with Forecastle, Watershed and other music festivals on behalf of TSA Pre✔ expedited security screening service

Strategy

Dean & DeLuca Develops A Taste For Sponsorship

Dean & DeLuca Develops A Taste For Sponsorship

Gourmet food retailer partners with PGA Tour, Tribeca Film Festival and other properties to build its profile on the global stage

Seeking Deals

Sponsor Prospecting: Ten Categories To Consider

Sponsor Prospecting: Ten Categories To Consider

Ten categories that share one common trait: new sponsorship spending

Strategy

How Kohler Is Using Sponsorship To Gain Social Currency

How Kohler Is Using Sponsorship To Gain Social Currency

Kitchen and bath products manufacturer partners with Bonnaroo music festival as part of a new push to reach consumers in unexpected places

Consumer Electronics

How Hisense Is Using Sponsorship To Build Visibility On The Global Stage

How Hisense Is Using Sponsorship To Build Visibility On The Global Stage

Chinese consumer electronics company inks title of NASCAR Xfinity Series race to build presence in U.S. market, with additional deals expected to follow

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