Category Update Stories

Category Update

Wireless Service Providers Dial Up New Sponsorships

Wireless Service Providers Dial Up New Sponsorships

With four national players left standing, industry consolidation drives new deal-making—and new opportunities—in the wireless space

Emerging Category

Streaming Audio Services Tune In Sponsorship

Streaming Audio Services Tune In Sponsorship

TuneIn, Spotify, Rdio and others turn up the sponsorship volume to gain a point of differentiation in the hyper-competitive online music category

Category Update

Best Practices: Navigating The Airline Category

Best Practices: Navigating The Airline Category

Industry consolidation and new activity by global carriers is creating new opportunities for nearly every type of property

Category Update

All Things Digital: Tech Companies Plug Into New Sponsorships

All Things Digital: Tech Companies Plug Into New Sponsorships

Technology companies ramp up deals across sports, arts and entertainment to showcase their offerings and humanize their brands

Category Update

No Begging Here: Pet Food Makers Grow Appetite For Sponsorship

No Begging Here: Pet Food Makers Grow Appetite For Sponsorship

Established and upstart brands sign new deals with film festivals, endurance sports and other types of events

Healthcare

Category Update: Healthcare Companies

Category Update: Healthcare Companies

IEG SR breaks down hot buttons and activation tactics for the most active segments of the health care industry

Category Update

Sponsors Shop For More Mall Partnerships

Sponsors Shop For More Mall Partnerships

Mall developers place more focus on sponsorship to enhance the shopping experience and offset competition from online retailers

Category Update

Just What The Doctor Ordered: Astellas Partners With PGA Tour

Just What The Doctor Ordered: Astellas Partners With PGA Tour

Pharmaceutical company partners with inaugural Women’s Initiative to spark a dialogue about health and wellness and promote relevant products

Category Update

Sponsorship Hot Buttons: Logistics Companies

Sponsorship Hot Buttons: Logistics Companies

Breaking it down: The four primary sponsorship objectives in the shipping and logistics category

Seeking Deals

Taxi Category Hails New Sponsorships

Taxi Category Hails New Sponsorships

Hailo, Flywheel, Uber and other app developers inject new life into the otherwise staid ride share category

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