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Category Update Stories

Category Update

No Begging Here: Pet Food Makers Grow Appetite For Sponsorship

No Begging Here: Pet Food Makers Grow Appetite For Sponsorship

Established and upstart brands sign new deals with film festivals, endurance sports and other types of events

Healthcare

Category Update: Healthcare Companies

Category Update: Healthcare Companies

IEG SR breaks down hot buttons and activation tactics for the most active segments of the health care industry

Category Update

Sponsors Shop For More Mall Partnerships

Sponsors Shop For More Mall Partnerships

Mall developers place more focus on sponsorship to enhance the shopping experience and offset competition from online retailers

Category Update

Just What The Doctor Ordered: Astellas Partners With PGA Tour

Just What The Doctor Ordered: Astellas Partners With PGA Tour

Pharmaceutical company partners with inaugural Women’s Initiative to spark a dialogue about health and wellness and promote relevant products

Category Update

Sponsorship Hot Buttons: Logistics Companies

Sponsorship Hot Buttons: Logistics Companies

Breaking it down: The four primary sponsorship objectives in the shipping and logistics category

Seeking Deals

Taxi Category Hails New Sponsorships

Taxi Category Hails New Sponsorships

Hailo, Flywheel, Uber and other app developers inject new life into the otherwise staid ride share category

Category Update

A Category To Watch: Luxury Timepieces

A Category To Watch: Luxury Timepieces

Tissot, Breguet, Graham and others expand portfolios to promote brand attributes and tout product functionality

Who Does What

Department Stores Go On Sponsorship Shopping Spree

Department Stores Go On Sponsorship Shopping Spree

National and regional chains expand portfolios to engage consumers and drive store traffic amid a rebound in consumer spending

Category Update

Insurers Ready New Deals As Health Care Reform Gains Momentum

Insurers Ready New Deals As Health Care Reform Gains Momentum

Insurers prep new deals and tweak existing ties to build visibility and engage consumers prior to the Oct. 1 rollout of health insurance exchanges

Strategy

Western Union Gets Better With Sponsorship

Western Union Gets Better With Sponsorship

Vice president of global brand Marc Audrit discusses the thinking behind Western Union’s presenting sponsorship of the UEFA Europa League

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