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Category Update Stories

Who Does What

Who Does What: Retail Banks

Who Does What: Retail Banks

Spending surpasses pre-recession levels as companies look to differentiate their products and rise above the fray

Category Update

No One Night Stand: Bedding Companies Get Comfortable With Sponsorship

No One Night Stand: Bedding Companies Get Comfortable With Sponsorship

Manufacturers and retailers ink new ties ranging from grassroots events to national sports leagues and teams

Sponsor Profile

Virginia Lottery Expands Sponsorship Portfolio

Virginia Lottery Expands Sponsorship Portfolio

Lottery sponsors more than 100 fairs and festivals to reach new audiences and expand customer base

Beverages

What Does A Woodchuck Do? Sign New Sponsorships

What Does A Woodchuck Do? Sign New Sponsorships

Sponsorship activity in the cider category heats up as dollar sales post 95 percent year-over-year gain

Category Update

The Most Active Sponsors In The Office Supply Retail Category

The Most Active Sponsors In The Office Supply Retail Category

Office Depot has the lead over Staples in terms of number of deals with sports and causes the sectors of choice

Apparel

The Most Active Sponsors In the Apparel Category

The Most Active Sponsors In the Apparel Category

Nike is the most active sponsor in the sports apparel category with 20 percent of properties reporting a partnership with the company

Who Does What

Who Does What: Automobile Manufacturers

Who Does What: Automobile Manufacturers

Overview of sponsorship activity, spending and strategies by the ten most active sponsors in the auto category

Category Update

Malls Use Integrated Packages As Sponsorship Anchor

Malls Use Integrated Packages As Sponsorship Anchor

Triple Five, Simon and other developers place more focus on integrated packages that span the physical and digital worlds 

Activation

Banks Boost Interest In Social Media

Banks Boost Interest In Social Media

TD Bank, Wells Fargo and others make up lost ground in using social media to activate sponsorship

Healthcare

Blood Banks Crank Up The Sponsorship Spigot

Blood Banks Crank Up The Sponsorship Spigot

BloodSource and Virginia Blood Services expand sponsorship portfolios across motorsports tracks, endurance sports and other properties

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