Category Update Stories

Category Update

Category Overview: Soft Drinks

Category Overview: Soft Drinks

Sponsorship spending, objectives and top deals in the soft drink category

Category Update

Checking In On The Hotel Category

Checking In On The Hotel Category

Hotels double down on sponsorship to gain a point of differentiation as occupancy rates return to pre-recession levels

Category Update

Convention And Visitors Bureaus Increase Out-Of-Market Sponsorship Activity

Convention And Visitors Bureaus Increase Out-Of-Market Sponsorship Activity

Visit Pensacola, Visit Orlando and others sign new deals ranging from international sports events to local fairs and festivals

Category Update

Yogurt Makers Stir Up New Sponsorships

Yogurt Makers Stir Up New Sponsorships

Dannon and Chobani use the NFL and college athletics to drive consumption beyond breakfast

Who Does What

Who Does What: Retail Banks

Who Does What: Retail Banks

Spending surpasses pre-recession levels as companies look to differentiate their products and rise above the fray

Category Update

No One Night Stand: Bedding Companies Get Comfortable With Sponsorship

No One Night Stand: Bedding Companies Get Comfortable With Sponsorship

Manufacturers and retailers ink new ties ranging from grassroots events to national sports leagues and teams

Sponsor Profile

Virginia Lottery Expands Sponsorship Portfolio

Virginia Lottery Expands Sponsorship Portfolio

Lottery sponsors more than 100 fairs and festivals to reach new audiences and expand customer base

Beverages

What Does A Woodchuck Do? Sign New Sponsorships

What Does A Woodchuck Do? Sign New Sponsorships

Sponsorship activity in the cider category heats up as dollar sales post 95 percent year-over-year gain

Category Update

The Most Active Sponsors In The Office Supply Retail Category

The Most Active Sponsors In The Office Supply Retail Category

Office Depot has the lead over Staples in terms of number of deals with sports and causes the sectors of choice

Apparel

The Most Active Sponsors In the Apparel Category

The Most Active Sponsors In the Apparel Category

Nike is the most active sponsor in the sports apparel category with 20 percent of properties reporting a partnership with the company

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