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Emerging Category Stories

Selling

Sponsor Prospecting: Ten Categories To Watch In 2018

Sponsor Prospecting: Ten Categories To Watch In 2018

E-commerce, security screening and other categories expected to increase sponsorship activity in the New Year and beyond

Emerging Category

Experience Economy Creates New Sponsorship Category

Experience Economy Creates New Sponsorship Category

Ski resorts, indoor skydiving and other companies sign new sponsorships as consumers shun physical goods in favor of experiences

Emerging Category

Shared Workspace Companies Warm Up To Sponsorship

Shared Workspace Companies Warm Up To Sponsorship

WeWork, The Yard and other companies double down on sponsorship to attract new members and retain current customers

Category Update

Ride Share Companies Hail New Sponsorships

Ride Share Companies Hail New Sponsorships

Upstart companies join Uber and Lyft in driving new activity in the ride share category

Emerging Category

Order Up! Food Delivery Companies Call Up New Sponsorships

Order Up! Food Delivery Companies Call Up New Sponsorships

On-demand food delivery companies develop appetite for sponsorship as category experiences double digit growth

Category Update

Milk Companies Increase Sponsorship Activity

Milk Companies Increase Sponsorship Activity

Properties extract new sponsorship dollars from the dairy industry as milk sales extend decades-long decline

Emerging Category

Dairy Alternatives Take Root In Sponsorship

Dairy Alternatives Take Root In Sponsorship

Califia Farms, White Wave and others sign new sponsorships on behalf of plant-based beverages

New Sponsor

HomeAdvisor Finds A New Home At Local Events

HomeAdvisor Finds A New Home At Local Events

Home services matchmaker partners with grassroots events that support its corporate culture and provide access to homeowners

Emerging Category

Bike Share Companies Gear Up New Sponsorships

Bike Share Companies Gear Up New Sponsorships

Stationless bike share services join ride share, car share and other peer-to-peer companies using sponsorship

Music Tours

Quick Hits: Hot Categories Sponsoring Music Festivals

Quick Hits: Hot Categories Sponsoring Music Festivals

Quick-service restaurants, shoe retailers and other categories making their mark on the 2017 music festival circuit

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