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Results Stories

In Depth

The Ins and Outs Of Team Loyalty Programs

The Ins and Outs Of Team Loyalty Programs

Teams find success using rewards programs to retain season ticket holders, access new sponsorship inventory and better understand fans

Results

How Vulture Festival Is Seeing Sponsorship Success

How Vulture Festival Is Seeing Sponsorship Success

Pop culture festival renews and expands top-tier sponsors, goes nationwide with inaugural Los Angeles event

Results

Quick Hits: Sponsorship Results

Quick Hits: Sponsorship Results

Executives from Dow Chemical, ING and Toyota share sponsorship success at IEG 2017

Financial Services

How Allied Irish Bank Used Sponsorship To Restore Brand Reputation

How Allied Irish Bank Used Sponsorship To Restore Brand Reputation

Financial services company leverages Gaelic Athletic Association to win back consumers following the global financial crisis

Sponsor Profile

How O2 Is Using Sponsorship To Prevent Customer Churn

How O2 Is Using Sponsorship To Prevent Customer Churn

Wireless services provider doubles down on customer perks as part of 10-year extension of London’s O2 Arena

Sponsor Profile

How Uncle Ray’s Has Found Success With Minor League Baseball

How Uncle Ray’s Has Found Success With Minor League Baseball

MiLB partnership helps drive a nearly 15 percent increase in year-over-year dollar sales for upstart potato chip brand

Results

Scotiabank Scores Social Media Win Around World Cup of Hockey

Scotiabank Scores Social Media Win Around World Cup of Hockey

Bank dominates WCH sponsor conversations as a result of “Always On” social strategy, prompting plans to replicate the initiative at next month’s NHL Centennial Classic

Activation

Associated Bank Sees Success From Fan-First Activation Strategy

Associated Bank Sees Success From Fan-First Activation Strategy

Bank posts 74 percent increase in Green Bay Packers checking accounts as a result of fan engagement program

Results

Funyuns Sees Success With Voodoo Music Festival

Funyuns Sees Success With Voodoo Music Festival

Snack food brand drives more than 33 million impressions; gears up “Exhaleorometer” activation program in year two

Arts

Milwaukee Film Festival Posts 15 Percent Increase In Sponsorship Revenue

Milwaukee Film Festival Posts 15 Percent Increase In Sponsorship Revenue

Film fest adds 49 new sponsors thanks to dedicated sales team and proactive board of directors

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