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Sponsorship Topics

Activation

Chase Expands Customer Perks At Madison Square Garden

Chase Expands Customer Perks At Madison Square Garden

Banking giant to launch Chase Freedom Weekends and other perks at New York Rangers and Knicks games

Selling

All In the Family: New Jersey Devils Host Sales Academy

All In the Family: New Jersey Devils Host Sales Academy

Sales execs from the New Jersey Devils, Philadelphia 76ers, Albany Devils and Delaware 87ers share best practices at sales confab

Selling

IEG Property Survey: The Sponsorship Sales Cycle

IEG Property Survey: The Sponsorship Sales Cycle

Thirty-two percent of deals take seven to 12 months to close, with 18 percent taking a year or more

Activation

PGA Tour Tees Up Twitter Vending Machine

PGA Tour Tees Up Twitter Vending Machine

Pro golf tour to roll out social media machine at The Barclays and other FedExCup events

Selling

IEG Property Survey Shows Healthy Rise In Sponsorship Spending

IEG Property Survey Shows Healthy Rise In Sponsorship Spending

Sixty percent of respondents posted an increase in revenue in the past year, with twenty-six percent seeing an increase of more than 30 percent

Digital Content

Checking In On Marriott International’s Content Strategy

Checking In On Marriott International’s Content Strategy

Hotel chain doubles down on webisodes, scripted series and other content to engage millennial, next-generation travelers

Research

Sponsorship Spending On Latin American Soccer Totals $1.1 Billion In 2014-2015 Season

Sponsorship Spending On Latin American Soccer Totals $1.1 Billion In 2014-2015 Season

Year-over-year spending grows 11 percent, more than double the projected 4.8 increase in overall sponsorship spending in Central and South America

Servicing

Quick Hit: How Much Properties Spend On Sponsor Fulfillment

Quick Hit: How Much Properties Spend On Sponsor Fulfillment

Eighteen percent of properties spend 30 percent to 79 percent of sponsorship revenue on fulfillment, according to IEG research

Digital Content

How the Golden State Warriors Have Embraced Digital Content

How the Golden State Warriors Have Embraced Digital Content

NBA champion doubles down on content to give sponsors extended reach and enhanced engagement

Selling

How The Tennis Hall Of Fame Is Using Content To Sell Sponsorship

How The Tennis Hall Of Fame Is Using Content To Sell Sponsorship

Tennis organization creates mock-up campaign to show prospect how a partnership can be activated in the social sphere

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