Sponsorship Topics

Packaging

Association of Zoos And Aquariums Secures New Partners By Promoting Animal Conservation

Association of Zoos And Aquariums Secures New Partners By Promoting Animal Conservation

Association secures more than $300,000 in revenue by bundling local assets into a national sponsorship platform

Strategy

Inside New York Media’s Evolving Event Strategy

Inside New York Media’s Evolving Event Strategy

Media company doubles down on sponsorship to access new revenue streams and support national aspirations

Selling

How To: Sales Advice For Nonprofits (And Other Properties)

How To: Sales Advice For Nonprofits (And Other Properties)

Noreen Major, Shakespeare Theatre Company associate director of development, shares tips and tactics on finding, selling and retaining corporate partners

Results

Seeing Success: How Citi, CIBC and Comcast Are Using Sponsorship To Drive Results

Seeing Success: How Citi, CIBC and Comcast Are Using Sponsorship To Drive Results

Companies find success driving consideration, preference and social engagement

Strategy

From The Biggest To The Best: Inside Anheuser-Busch’s New Sponsorship Strategy

From The Biggest To The Best: Inside Anheuser-Busch’s New Sponsorship Strategy

Eelco van der Noll, A-B vice president of experiential, discusses the beer giant’s evolving sponsorship strategy at IEG 2016

Adding Value

What’s Your Take? Sponsors Weigh In On Added Value

What’s Your Take? Sponsors Weigh In On Added Value

Marketing executives from Wells Fargo and Nestlé Waters give their take on added value—including what should and should not be offered

Digital Content

Seeing Is Believing: How Philips Is Using Music To Promote Connected Lighting

Seeing Is Believing: How Philips Is Using Music To Promote Connected Lighting

Lighting giant teams with Live Nation to demonstrate the possibilities of Philips Hue connected systems

Activation

2016: The Year Of Virtual Reality

2016: The Year Of Virtual Reality

With this week’s much-anticipated release of Oculus Rift as a backdrop, the sponsorship industry doubles down on VR as a sales and activation platform

Strategy

How Bai Is Using Sponsorship To Engage “Conscious Authentics”

How Bai Is Using Sponsorship To Engage “Conscious Authentics”

Beverage company partners with Tribeca Film Festival and Panorama music festival to drive preference among socially conscious consumers

Strategy

Sponsorship Jackpot: AEG Expands Into The Lottery Business

Sponsorship Jackpot: AEG Expands Into The Lottery Business

Entertainment giant partners with Texas Lottery on a ticket that offers VIP experiences at some of the world’s top music festivals

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