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Sponsorship Topics

Adding Value

The Growing Popularity Of B2B Networking Councils

The Growing Popularity Of B2B Networking Councils

Rightsholders add value by offering access to new sales channels

Packaging

Portland Trail Blazers Find Success With “Less Is More” Sponsorship Strategy

Portland Trail Blazers Find Success With “Less Is More” Sponsorship Strategy

NBA team posts 50 percent increase in sponsorship revenue over the past three years while trimming its corporate partner roster

Activation

Astellas Extends PGA Tour Sponsorship Through 2020

Astellas Extends PGA Tour Sponsorship Through 2020

Pharma launches two new activation programs based on lessons learned from initial three-year run

New Sponsor

Old Spice Partners With Tough Mudder

Old Spice Partners With Tough Mudder

Obstacle course series finds success as a platform for new product launches

Selling

Where To Look For Sponsorship Dollars In 2016

Where To Look For Sponsorship Dollars In 2016

Eight categories that are expected to increase spending in the New Year, with craft beer, spirits and other beverages leading the charge

Best Practice

Essence Shares The Love At Sponsor Awards

Essence Shares The Love At Sponsor Awards

Essence Festival uses sponsor awards to reward activation, strengthen relationships and showcase new programming

Strategy

A Window Into Microsoft’s Sponsorship Strategy

A Window Into Microsoft’s Sponsorship Strategy

Technology giant increases use of sponsorship to showcase products in action and demonstrate how it empowers organizations to achieve more

Adding Value

Arizona Coyotes Gain Success From Sponsor Confabs

Arizona Coyotes Gain Success From Sponsor Confabs

Nothing to growl about: NHL team scores with activation summit and business-to-business alliance

New Sponsor

Funyuns Partners With Voodoo Experience Music Festival

Funyuns Partners With Voodoo Experience Music Festival

Onion-flavored snack partners with New Orleans music fest to drive preference among young Millennials

Strategy

Major Energy Finds Major Success With Sponsorship

Major Energy Finds Major Success With Sponsorship

Energy supplier expands Madison Square Garden partnership after finding success with the New York Knicks

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