Sponsorship Topics

Servicing

How To Make The Most Out Of Post-Event Recap Reports

How To Make The Most Out Of Post-Event Recap Reports

Best practices, tips and tactics on getting the most out of post-event recaps

Activation

The Ins And Outs Of Using Instagram As A Sponsorship Activation Platform

The Ins And Outs Of Using Instagram As A Sponsorship Activation Platform

Instagram Stories opens the door for properties and sponsors to share content in unique and creative ways

Activation

2016-2017 NBA Start-Of-Season Partner Activations

2016-2017 NBA Start-Of-Season Partner Activations

Mountain Dew builds on the success of Dew NBA 3X Tour; Anheuser-Busch, 2K, Tissot and others launch team and player-inspired products

Research

Awards Show Sponsorship To Total $139.2 Million In 2016

Awards Show Sponsorship To Total $139.2 Million In 2016

L’Oréal replaces Procter & Gamble as the most active sponsor of televised awards shows

Strategy

Why Dow Chemical Is Bonding With Sponsorship

Why Dow Chemical Is Bonding With Sponsorship

Material sciences giant sees success with NASCAR, golf and the Olympics, prompting potential deals with additional global properties

Strategy

PNC Places More Focus On Experiential Marketing

PNC Places More Focus On Experiential Marketing

Bank doubles down on one-of-a-kind experiences to engage wealth management and commercial banking customers

Activation

Associated Bank Sees Success From Fan-First Activation Strategy

Associated Bank Sees Success From Fan-First Activation Strategy

Bank posts 74 percent increase in Green Bay Packers checking accounts as a result of fan engagement program

New Sponsor

Blaze Pizza Blazes New Sponsorship Trail

Blaze Pizza Blazes New Sponsorship Trail

Fast-casual pizza chain partners with Staples Center and Los Angeles Kings to support triple-digit sales growth

New Sponsor

Dove Chocolate Launches New Sponsorship Push

Dove Chocolate Launches New Sponsorship Push

Chocolate brand sponsors film festivals, music fests and other events to encourage consumers to pursue life’s everyday pleasures

Results

Funyuns Sees Success With Voodoo Music Festival

Funyuns Sees Success With Voodoo Music Festival

Snack food brand drives more than 33 million impressions; gears up “Exhaleorometer” activation program in year two

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