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Sponsorship Topics

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How The Arizona Diamondbacks Are Benefiting From The Dog Days Of Summer

How The Arizona Diamondbacks Are Benefiting From The Dog Days Of Summer

Diamondbacks find success with PetSmart Patio, prompting the team to consider a larger program in 2017

Packaging

US Lacrosse Posts Double-Digit Increase In Sponsorship Revenue

US Lacrosse Posts Double-Digit Increase In Sponsorship Revenue

National governing body sees success replacing one-off sponsorships with year-round partnerships

Strategy

Inside The Growing Popularity Of Live Streams

Inside The Growing Popularity Of Live Streams

7-Up, Goose Island and other brands join Toyota in using live streams to drive digital engagement—with more to follow

Activation

How Toyota Is Using Live Streams To Drive Sponsorship Success

How Toyota Is Using Live Streams To Drive Sponsorship Success

Automaker drives consumer engagement as a result of live streams, leading to a new partnership with the Firefly music festival

Strategy

Dean & DeLuca Develops A Taste For Sponsorship

Dean & DeLuca Develops A Taste For Sponsorship

Gourmet food retailer partners with PGA Tour, Tribeca Film Festival and other properties to build its profile on the global stage

Research

The Most Active Companies And Categories Sponsoring European Soccer

The Most Active Companies And Categories Sponsoring European Soccer

Coca-Cola is the most active sponsor of European soccer, while beer is the most active non-endemic category

Packaging

Association of Zoos And Aquariums Secures New Partners By Promoting Animal Conservation

Association of Zoos And Aquariums Secures New Partners By Promoting Animal Conservation

Association secures more than $300,000 in revenue by bundling local assets into a national sponsorship platform

Strategy

Inside New York Media’s Evolving Event Strategy

Inside New York Media’s Evolving Event Strategy

Media company doubles down on sponsorship to access new revenue streams and support national aspirations

Selling

How To: Sales Advice For Nonprofits (And Other Properties)

How To: Sales Advice For Nonprofits (And Other Properties)

Noreen Major, Shakespeare Theatre Company associate director of development, shares tips and tactics on finding, selling and retaining corporate partners

Results

Seeing Success: How Citi, CIBC and Comcast Are Using Sponsorship To Drive Results

Seeing Success: How Citi, CIBC and Comcast Are Using Sponsorship To Drive Results

Companies find success driving consideration, preference and social engagement

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