Sponsorship Topics

New Sponsor

HomeAdvisor Finds A New Home At Local Events

HomeAdvisor Finds A New Home At Local Events

Home services matchmaker partners with grassroots events that support its corporate culture and provide access to homeowners

Results

How Vulture Festival Is Seeing Sponsorship Success

How Vulture Festival Is Seeing Sponsorship Success

Pop culture festival renews and expands top-tier sponsors, goes nationwide with inaugural Los Angeles event

Strategy

Inside Audi’s Sponsorship Strategy

Inside Audi’s Sponsorship Strategy

Audi’s Loren Angelo discusses the role sponsorship has played in the automaker’s evolution from an alternative to a challenger brand

Results

Quick Hits: Sponsorship Results

Quick Hits: Sponsorship Results

Executives from Dow Chemical, ING and Toyota share sponsorship success at IEG 2017

Strategy

How FIBA Created A Low-Cost Live Stream Offering

How FIBA Created A Low-Cost Live Stream Offering

An inside look at how the international basketball federation uses live streams to drive fan engagement and monetize content

Selling

Decision-Maker View: What To Do When Selling Sponsorship

Decision-Maker View: What To Do When Selling Sponsorship

Executives from Alaska Airlines, MillerCoors and PNC Financial share tips on what to do—and what not to do—when selling sponsorship

Strategy

How McLaren F1 Uses Digital Content To Engage Fans

How McLaren F1 Uses Digital Content To Engage Fans

Seven tips on how the Formula 1 team has maximized its digital and social media content strategy

Best Practice

Inside Wimbledon’s Social Media Strategy

Inside Wimbledon’s Social Media Strategy

How the world’s oldest tennis tournament has aced social media—and how other properties can do the same

Digital Content

How The Golden State Warriors Are Using Digital Content To Drive Fan Engagement And Extend Sponsor Reach

How The Golden State Warriors Are Using Digital Content To Drive Fan Engagement And Extend Sponsor Reach

NBA team places more focus on branded and sponsored content to drive sponsor value, engage millennials and gain new fans

Selling

Key Questions To Ask When Qualifying Prospects

Key Questions To Ask When Qualifying Prospects

Principal Financial Group’s Chris Riedel King shares tips and tactics on qualifying potential partners

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