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Sponsorship Topics

Strategy

Why Dow Chemical Is Bonding With Sponsorship

Why Dow Chemical Is Bonding With Sponsorship

Material sciences giant sees success with NASCAR, golf and the Olympics, prompting potential deals with additional global properties

Strategy

PNC Places More Focus On Experiential Marketing

PNC Places More Focus On Experiential Marketing

Bank doubles down on one-of-a-kind experiences to engage wealth management and commercial banking customers

Activation

Associated Bank Sees Success From Fan-First Activation Strategy

Associated Bank Sees Success From Fan-First Activation Strategy

Bank posts 74 percent increase in Green Bay Packers checking accounts as a result of fan engagement program

New Sponsor

Blaze Pizza Blazes New Sponsorship Trail

Blaze Pizza Blazes New Sponsorship Trail

Fast-casual pizza chain partners with Staples Center and Los Angeles Kings to support triple-digit sales growth

New Sponsor

Dove Chocolate Launches New Sponsorship Push

Dove Chocolate Launches New Sponsorship Push

Chocolate brand sponsors film festivals, music fests and other events to encourage consumers to pursue life’s everyday pleasures

Results

Funyuns Sees Success With Voodoo Music Festival

Funyuns Sees Success With Voodoo Music Festival

Snack food brand drives more than 33 million impressions; gears up “Exhaleorometer” activation program in year two

Strategy

How Rightsholders Are Using Snapchat To Bring Fans Closer To the Action

How Rightsholders Are Using Snapchat To Bring Fans Closer To the Action

This month’s launch of Instagram Stories puts demand for sports and entertainment content into hyper drive

Activation

Peak-Performing Sponsorships: USOC Sponsors’ Rio Activations

Peak-Performing Sponsorships: USOC Sponsors’ Rio Activations

Digital content takes center stage for USOC sponsors

New Sponsor

IdentoGO Checks Into Sponsorship

IdentoGO Checks Into Sponsorship

Identity solutions firm partners with Forecastle, Watershed and other music festivals on behalf of TSA Pre✔ expedited security screening service

Selling

Moving Airlines From In-Kind To Cash Partners

Moving Airlines From In-Kind To Cash Partners

One-of-a-kind experiences and tailored packages are some of the keys to converting airlines into cash sponsors

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