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Sponsorship Topics

Best Practice

Hamilton Tiger-Cats Score With Data-Driven Marketing

Hamilton Tiger-Cats Score With Data-Driven Marketing

CFL team drives sponsor engagement through All Access fan loyalty program

New Sponsor

ZTrip Calls Up New Sponsorships

ZTrip Calls Up New Sponsorships

On-demand car service explores deals with three NFL teams following partnership with Kansas City Chiefs

Activation

Need To Know: Eight Activation Trends In 2017

Need To Know: Eight Activation Trends In 2017

Ed Horne, WME/IMG executive vice president, highlights channel fragmentation, the declining popularity of web sites and other activation trends to watch in the New Year

Selling

Twelve Categories To Watch In 2017

Twelve Categories To Watch In 2017

Cannabis companies, diagnostic testing services and other categories expected to ramp up sponsorship in the New Year and beyond

Results

Scotiabank Scores Social Media Win Around World Cup of Hockey

Scotiabank Scores Social Media Win Around World Cup of Hockey

Bank dominates WCH sponsor conversations as a result of “Always On” social strategy, prompting plans to replicate the initiative at next month’s NHL Centennial Classic

New Sponsor

Realtor.com Gives Sponsorship A Positive Appraisal

Realtor.com Gives Sponsorship A Positive Appraisal

Real estate portal uses Oddball Comedy Festival to engage home buyers, with additional deals in the works

Servicing

How To Make The Most Out Of Post-Event Recap Reports

How To Make The Most Out Of Post-Event Recap Reports

Best practices, tips and tactics on getting the most out of post-event recaps

Activation

The Ins And Outs Of Using Instagram As A Sponsorship Activation Platform

The Ins And Outs Of Using Instagram As A Sponsorship Activation Platform

Instagram Stories opens the door for properties and sponsors to share content in unique and creative ways

Activation

2016-2017 NBA Start-Of-Season Partner Activations

2016-2017 NBA Start-Of-Season Partner Activations

Mountain Dew builds on the success of Dew NBA 3X Tour; Anheuser-Busch, 2K, Tissot and others launch team and player-inspired products

Research

Awards Show Sponsorship To Total $139.2 Million In 2016

Awards Show Sponsorship To Total $139.2 Million In 2016

L’Oréal replaces Procter & Gamble as the most active sponsor of televised awards shows

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