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Sponsorship Topics

Strategy

How FIBA Created A Low-Cost Live Stream Offering

How FIBA Created A Low-Cost Live Stream Offering

An inside look at how the international basketball federation uses live streams to drive fan engagement and monetize content

Selling

Decision-Maker View: What To Do When Selling Sponsorship

Decision-Maker View: What To Do When Selling Sponsorship

Executives from Alaska Airlines, MillerCoors and PNC Financial share tips on what to do—and what not to do—when selling sponsorship

Strategy

How McLaren F1 Uses Digital Content To Engage Fans

How McLaren F1 Uses Digital Content To Engage Fans

Seven tips on how the Formula 1 team has maximized its digital and social media content strategy

Best Practice

Inside Wimbledon’s Social Media Strategy

Inside Wimbledon’s Social Media Strategy

How the world’s oldest tennis tournament has aced social media—and how other properties can do the same

Digital Content

How The Golden State Warriors Are Using Digital Content To Drive Fan Engagement And Extend Sponsor Reach

How The Golden State Warriors Are Using Digital Content To Drive Fan Engagement And Extend Sponsor Reach

NBA team places more focus on branded and sponsored content to drive sponsor value, engage millennials and gain new fans

Selling

Key Questions To Ask When Qualifying Prospects

Key Questions To Ask When Qualifying Prospects

Principal Financial Group’s Chris Riedel King shares tips and tactics on qualifying potential partners

Strategy

Constellation Brands Coordinates New Sponsorship Strategy

Constellation Brands Coordinates New Sponsorship Strategy

Beer marketer lines up local sponsorships in support of national strategy; signs new deals with Chicago White Sox, CONCACAF and University of Texas athletics

Activation

Coors Light Uses NHL To Promote Sustainability Message

Coors Light Uses NHL To Promote Sustainability Message

Beer giant uses NHL Stadium Series to talk up sustainability efforts

Best Practice

Need To Know: Five Tips On Selling Sponsorship For Zoos And Aquariums

Need To Know: Five Tips On Selling Sponsorship For Zoos And Aquariums

Sales reps from the Columbus Zoo, National Aquarium and other nonprofits share tips on selling sponsorship for conservation organizations

Activation

All-Star Activations: How NBA Sponsors Are Bringing New Orleans Celebration To Life

All-Star Activations: How NBA Sponsors Are Bringing New Orleans Celebration To Life

A rundown of live fan engagements at NBA All-Star New Orleans

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