Sponsorship Topics

New Sponsor

Fanchest Unlocks New Sponsorship Strategy

Fanchest Unlocks New Sponsorship Strategy

Gift box startup partners with pro sports teams and college athletic departments, with additional deals in the works

Adding Value

Best Practices: Adding Sponsorship Value

Best Practices: Adding Sponsorship Value

Sponsorship sales vets from the Des Moines Arts Festival, Louisville Zoo and other properties share how they add sponsor value

Activation

Activation Rundown At The 2018 PyeongChang Games

Activation Rundown At The 2018 PyeongChang Games

With a few notable exceptions, sponsors take a low-key presence on the ground and in traditional and digital marketing channels

Activation

How Sponsors Plan To Activate The 2018 NBA All-Star Game

How Sponsors Plan To Activate The 2018 NBA All-Star Game

Branded takeovers, charitable programs and other activation themes at the midseason basketball celebration

Selling

Sponsor Prospecting: Ten Categories To Watch In 2018

Sponsor Prospecting: Ten Categories To Watch In 2018

E-commerce, security screening and other categories expected to increase sponsorship activity in the New Year and beyond

Best Practice

How Live Nation Is Monetizing Social Media

How Live Nation Is Monetizing Social Media

Entertainment giant uses a mix of proprietary platforms and emerging technology to help brands bridge the digital divide

Strategy

Monumental Sports To Host Esports Summit

Monumental Sports To Host Esports Summit

MSE hosts first-ever summit to educate partners about marketing opportunities in the nascent NBA 2K League

Best Practice

How The Chicago Bulls Are Maximizing Branded Content

How The Chicago Bulls Are Maximizing Branded Content

NBA team finds success with Instagram and Snapchat initiatives, prompting an expansion of the programs in the 2017-2018 season

Results

Bank of America Banks Success with MLB Activation

Bank of America Banks Success with MLB Activation

Bank hits grand slam with #MLBMemorybank campaign, leading to a similar program around five NFL teams

Activation

How Sponsors Plan To Activate The 2017-2018 NBA Season

How Sponsors Plan To Activate The 2017-2018 NBA Season

Themed products, new licensing categories and other activations around the upcoming NBA season

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