Sponsorship Topics

Strategy

Inside Oakley’s Evolving Sponsorship Strategy

Inside Oakley’s Evolving Sponsorship Strategy

Eyewear maker doubles down on events to build authenticity and tell brand story, with content playing a central role

Research

Sponsorship Roundup: The Most Active Sponsors Of Rodeos

Sponsorship Roundup: The Most Active Sponsors Of Rodeos

MillerCoors leads the herd as most active sponsor while banks are the most active category

Research

The Most Active Sponsors Of Museums

The Most Active Sponsors Of Museums

Bank of America continues its reign as the most active sponsor with 36 percent of museums reporting the bank as a partner

New Sponsor

U.S. Postal Service Partners With Outside Lands To Promote Janis Joplin Stamp

U.S. Postal Service Partners With Outside Lands To Promote Janis Joplin Stamp

USPS uses San Francisco music fest to unveil new Music Icons stamp

Activation

Banks Invest In New Activation Platforms To Drive Incremental Business And Support Brand Values  

Banks Invest In New Activation Platforms To Drive Incremental Business And Support Brand Values  

Three banks that are charting new ground in sponsorship activation

Research

Where Banks Spend Money

Where Banks Spend Money

While sports represent the largest sector as measured by number of deals, banks are active sponsors across nearly every other type of property

Research

The Most Active Sponsors Of Zoos And Aquariums

The Most Active Sponsors Of Zoos And Aquariums

Banks are 8.2 times more likely to sponsor zoos and aquariums than the average of all sponsors

Activation

How The Forecastle Music Festival Leverages Local Customs To Enhance The Fan Experience

How The Forecastle Music Festival Leverages Local Customs To Enhance The Fan Experience

Music festival works with sponsors to promote products and activities endemic to the Bluegrass State

Activation

It’s More Fun With Three: Arizona Diamondbacks, State Farm and Sanderson Ford Team Up On Safe Driving Program

It’s More Fun With Three: Arizona Diamondbacks, State Farm and Sanderson Ford Team Up On Safe Driving Program

MLB team leverages the 16th birthday of Luis Gonzalez triplets to create teen safe driving campaign

Selling

Pitch Perfect: Pitchfork Secures New Deals

Pitch Perfect: Pitchfork Secures New Deals

Chicago music festival signs new deals with Jim Beam, Beats Music, Chipotle and other companies

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