Sponsorship Topics

Adding Value

What Sponsors Want Under The Tree

What Sponsors Want Under The Tree

Marketing execs from Bank of America, PepsiCo, Volkswagen and other companies share sponsorship wish lists

Activation

Turning Up The Heat: Three Examples Of Degree Activation

Turning Up The Heat: Three Examples Of Degree Activation

Short-form videos, exclusive experiences and real-time engagement are key components of Degree activation

Strategy

Straight Up: Inside Smirnoff’s Sponsorship Strategy

Straight Up: Inside Smirnoff’s Sponsorship Strategy

Vodka giant enters Formula 1 and doubles down on music, with digital content playing a starring role

Servicing

The Key Elements Of A Post-Event Report

The Key Elements Of A Post-Event Report

IEG breaks down the key ingredients of successful fulfillment reports

Servicing

Five Tips On Creating Post-Event Recap Reports

Five Tips On Creating Post-Event Recap Reports

Tips, tactics and strategies on getting the most out of post-event fulfillment reports

Strategy

Essence Broadens Scope of Sponsor Summit    

Essence Broadens Scope of Sponsor Summit    

Time Inc. unit transforms sponsor summit into marketing upfront; secures Colgate-Palmolive as a result of 2013 confab

Digital Content

U.S. Army Teams With Live Nation On Digital Content Series

U.S. Army Teams With Live Nation On Digital Content Series

Army embeds two soldiers in OneRepublic tour to highlight STEM-based careers in the armed forces

Selling

Whistler Blackcomb Secures Strategic Alliance With Stanley Tools

Whistler Blackcomb Secures Strategic Alliance With Stanley Tools

Ski resort leverages purchasing power to secure partnership with tool maker

Selling

Where Your New Sponsors Will Come From In 2015

Where Your New Sponsors Will Come From In 2015

Consumer audio products, cable TV networks and other categories that represent prime prospects for the upcoming year

Selling

How Cisco Helps Properties Generate Incremental Revenue

How Cisco Helps Properties Generate Incremental Revenue

Technology giant leverages Dallas Cowboys, Real Madrid and other properties to develop customer-led industry solutions

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