Sponsorship Topics

Strategy

Zoom Zoom: Mazda Increases Sponsorship Investment

Zoom Zoom: Mazda Increases Sponsorship Investment

Automaker increases use of sponsorship and experiential marketing to expand reach, build favorability and drive sales

Activation

MasterCard Brings Contactless Payment To The PGA Tour

MasterCard Brings Contactless Payment To The PGA Tour

Payment processor to debut Apple Pay at the Waste Management Phoenix Open, with additional tournaments to follow

Digital

Digital Trends To Watch In 2015

Digital Trends To Watch In 2015

Mobile and social engagement to take center stage in the New Year, with WhatsApp, Snapchat and other apps playing a starring role

Activation

Discover Doubles Down On NHL Activation In The Wake Of Orange Bowl Departure

Discover Doubles Down On NHL Activation In The Wake Of Orange Bowl Departure

Credit card company places more focus on unique experiences, such as the opportunity to work with an equipment manager at the NHL All-Star Skills Competition

Activation

How Visa Is Using The NHL To Promote PayWave Product

How Visa Is Using The NHL To Promote PayWave Product

Visa activates the NHL in Canada to promote PayWave contactless payment product

Research

The Return Of Long-Term Naming Rights

The Return Of Long-Term Naming Rights

Pro sports naming rights average 13.3 years in 2014, up from a post-recession low of 8.5 years in 2012

Selling

Sponsorship Sales Tips For the New Year

Sponsorship Sales Tips For the New Year

Sellers share tips, tactics and strategies for the New Year and beyond

Strategy

How JPMorgan Chase Is Banking On Sponsorship

How JPMorgan Chase Is Banking On Sponsorship

Banking giant doubles down on sponsorship to create brand envy and promote Apple Pay mobile payment service

Research

2014 Recap: Sponsorship Spending By Property Type

2014 Recap: Sponsorship Spending By Property Type

Music properties generate $1.34 billion in revenue in 2014, outpacing every other property segment in terms of total sponsorship earnings

Activation

Need To Know: Trends To Watch In 2015

Need To Know: Trends To Watch In 2015

Virtual reality, big data and premium content will take on increased importance in 2015 and beyond

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