Sponsorship Topics

Digital Content

How The Big East Is Using Social Content To Engage Fans And Sponsors

How The Big East Is Using Social Content To Engage Fans And Sponsors

Collegiate athletic conference uses #BEGood campaign to promote the values of member schools and its presenting sponsor

Research

The Most Active Companies and Categories Sponsoring Golf

The Most Active Companies and Categories Sponsoring Golf

The auto category is the most active sponsor of golf worldwide, with BMW leading the charge

Activation

The Growing Popularity Of Special-Edition Beers

The Growing Popularity Of Special-Edition Beers

A growing number of breweries activate sponsorship with special-edition recipes, with a focus on low-alcohol session beers

Selling

Quick Hits: Five Alternative Payment Structures

Quick Hits: Five Alternative Payment Structures

The pros and cons of revised payment schedules, pay for performance and other nontraditional payment structures

Digital Content

How the Minnesota Wild Are Monetizing Social Content

How the Minnesota Wild Are Monetizing Social Content

NHL team posts 15 percent to 20 percent increase in revenue by connecting sponsors with fans outside the walls of the Xcel Energy Center

Digital Content

How Drones Are Reshaping The Sponsorship Landscape

How Drones Are Reshaping The Sponsorship Landscape

From improving team performance to enhancing the fan experience, drones are making a major impact in sports and entertainment

Adding Value

How The Los Angeles Dodgers Use Instagram To Extend Sponsor Reach

How The Los Angeles Dodgers Use Instagram To Extend Sponsor Reach

MLB team leverages status as the world’s most geotagged sports venue to quench sponsors’ thirst for digital content  

Digital Content

Awards Shows And Social Media: Three Trends

Awards Shows And Social Media: Three Trends

The top 10 most followed awards shows on Twitter, Facebook and YouTube 

Activation

How AT&T Is Celebrating Its 30th Year With The PGA Tour

How AT&T Is Celebrating Its 30th Year With The PGA Tour

Telco uses fan-created content to bring millennials closer to the game

Adding Value

Need to Know: Eight Ways To Add Sponsor Value

Need to Know: Eight Ways To Add Sponsor Value

Sales vets with the Orlando Magic, FC Dallas, Jacksonville Jaguars and other organizations share tips, tactics and strategies on adding value

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