Sponsorship Topics

Activation

How Farmers Breaks Through The Marketing Clutter

Insurance company brings a new twist to a NASCAR staple: driver hero cards

Strategy

Esurance Moves Into The Big Leagues With Major League Baseball

Esurance Moves Into The Big Leagues With Major League Baseball

Direct-to-consumer insurer partners with pro sports league to expand reach and help modernize the baseball experience

Adding Value

New Jersey Devils Ramp Up NJ100 Program

New Jersey Devils Ramp Up NJ100 Program

NHL team uses networking program to facilitate business-building opportunities among C-level executives

Strategy

How Kohler Is Using Sponsorship To Gain Social Currency

How Kohler Is Using Sponsorship To Gain Social Currency

Kitchen and bath products manufacturer partners with Bonnaroo music festival as part of a new push to reach consumers in unexpected places

Adding Value

Back in Black: Jaguars Launch Program To Drive Sponsor ROI

Back in Black: Jaguars Launch Program To Drive Sponsor ROI

NFL team launches Jaguars Black to help sponsors and premium season ticket holders maximize ROI from client entertainment

Activation

Legal Watch-Out: Activating Social Media With Celebrities

Legal Watch-Out: Activating Social Media With Celebrities

Pitfalls to avoid when using celebrities in social media

Digital Content

All In: How Adidas Uses Social Content To Break Through The Clutter

All In: How Adidas Uses Social Content To Break Through The Clutter

Global brand director Thomas van Schaik shares the thinking behind the @Brazuca marketing campaign at the 2014 FIFA World Cup

Digital Content

Music To My Ears: Chip Ganassi Racing To Expand Sound Garage

Music To My Ears: Chip Ganassi Racing To Expand Sound Garage

Motorsports team gains 41.1 million Twitter impressions and 1.02 million Instagram impressions as a result of social media-based concert

Selling

Where To Look For Sponsorship Dollars: The Top 15 Categories

Where To Look For Sponsorship Dollars: The Top 15 Categories

Eyewear brands, wearable technology and other categories sellers should have on their shortlist

Activation

Drive Time: Sonic Partners With The PBR

Drive Time: Sonic Partners With The PBR

Restaurant chain to activate sponsorship with traffic-driving promotions in ten markets

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