Sponsorship Topics

Research

Sponsorship Spending On Latin American Soccer Totals $1.1 Billion In 2014-2015 Season

Sponsorship Spending On Latin American Soccer Totals $1.1 Billion In 2014-2015 Season

Year-over-year spending grows 11 percent, more than double the projected 4.8 increase in overall sponsorship spending in Central and South America

Servicing

Quick Hit: How Much Properties Spend On Sponsor Fulfillment

Quick Hit: How Much Properties Spend On Sponsor Fulfillment

Eighteen percent of properties spend 30 percent to 79 percent of sponsorship revenue on fulfillment, according to IEG research

Digital Content

How the Golden State Warriors Have Embraced Digital Content

How the Golden State Warriors Have Embraced Digital Content

NBA champion doubles down on content to give sponsors extended reach and enhanced engagement

Selling

How The Tennis Hall Of Fame Is Using Content To Sell Sponsorship

How The Tennis Hall Of Fame Is Using Content To Sell Sponsorship

Tennis organization creates mock-up campaign to show prospect how a partnership can be activated in the social sphere

Research

The Most Likely Categories To Purchase Exclusivity

The Most Likely Categories To Purchase Exclusivity

Non-alcoholic beverages are the most likely products to purchase exclusivity, while restaurants are the least likely

Selling

How To: Using Technology To Improve The Sales Process

How To: Using Technology To Improve The Sales Process

How rightsholders are using virtual reality and other technology-based platforms to speed up the sales cycle

Activation

How The San Francisco 49ers Approach The Technology Category

How The San Francisco 49ers Approach The Technology Category

NFL team uses “creative counsel” to ensure activation programs are authentic and relevant to fans; Intel, Esurance and SAP gear up new initiatives

Selling

Cash Versus In-Kind: Payment Habits Of The Top Ten Sponsorship Categories

Cash Versus In-Kind: Payment Habits Of The Top Ten Sponsorship Categories

Financial services is the most likely category to pay cash, while media is the most likely category to pay in-kind, according to IEG’s Property/Sponsorship Benchmarking Survey

Packaging

Best Practices: Incorporating Sponsors Into Social Media

Best Practices: Incorporating Sponsors Into Social Media

Rightsholders must walk a fine line when incorporating sponsors into Twitter posts, Instagram photos and other social media content

Research

The Top Five Sponsor Categories By Property Type

The Top Five Sponsor Categories By Property Type

The bank and auto categories top the list of most active sponsors, with media and beverages in a close second

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